Transport UK company plans purchase of UAE car trade start-up Seez By Chris Hamill-Stewart February 28, 2025, 9:18 AM Supplied/Seez Seez provides a range of tools for car dealerships Seez, a Dubai-based start-up, has announced its proposed acquisition by UK-based automotive technology company Pinewood AI. The deal is worth $46.2 million and will comprise cash alongside shares, the company said in a statement. Seez is a technology company that provides digital services for car dealerships aimed at increasing sales, including an AI virtual assistant, digital marketing services and ecommerce tools. Pinewood AI’s parent company Lithia Motors is one of the largest dealer groups globally. It said that it aims to integrate Seez’s AI virtual assistant across its global network of dealerships. EV maker Lucid’s CEO quits as total losses hit $13bn Turkey’s Togg considers factories in Asia First batch of Omani built EVs ready for distribution Seez was founded in 2016 in Dubai and now operates in 16 markets worldwide, including Mexico and Australia. Last year the company raised $4.2 million in a funding round. Register now: It’s easy and free AGBI registered members can access even more of our unique analysis and perspective on business and economics in the Middle East. Why sign uP Exclusive weekly email from our editor-in-chief Personalised weekly emails for your preferred industry sectors Read and download our insight packed white papers Access to our mobile app Prioritised access to live events Register for free Already registered? Sign in I’ll register later
