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Business of Sport

A 2021 match in League 2 – the old fourth division. The white paper will reportedly apply to the top five tiers of English football

English football ‘shake-up’ will not deter Middle East investors

A shake-up of ownership rules in English football is unlikely to put off Middle East investors, industry analysts have said. On Thursday, British tabloid The Sun reported that it had seen a leaked copy of the UK government’s football white paper, stating that takeovers of football clubs could be blocked if the prospective owners could […]

Manchester City's Erling Haaland celebrates his second goal against Wolves at the Etihad stadium on January 22

Middle East continues to dominate football’s rich list

Nine of the top 20 clubs in football’s rich list have investment links to the Middle East – and analysts are predicting that Gulf ties will increase in the next few years. Abu Dhabi’s Manchester City retained the No 1 spot in the latest edition of the Deloitte Football Money League, with revenue of €731 […]

Saudi PIF said to have explored over $20bn bid to buy F1

Saudi Arabia’s Public Investment Fund (PIF) had plans to include Formula 1 motor racing in its growing sports investment portfolio, Bloomberg reported, citing informed sources. A possible deal failed in the early stages last year as F1’s owner Liberty Media Corporation was not interested in selling the F1 franchise, which the Saudi sovereign fund valued […]

How Saudi Arabia can monetise the Ronaldo effect

Cristiano Ronaldo’s move to Al Nassr could lead to a financial windfall for his new club and Saudi Arabia, football finance expert Neil Joyce told Reuters, as the Portugal international gears up for his first game in the country since the deal was announced. Ronaldo was named captain of Riyadh ST XI — a team […]

Ronaldo Saudi

Ronaldo will be first of many Saudi superstar signings

Cristiano Ronaldo was officially revealed as an Al Nassr player on Tuesday night amid a cacophony of noise and a sea of yellow and blue. And as fans inside the 25,000-seater Mrsool Park chanted his name, Ben Gordon, a sports diplomacy expert at Dentons Global Advisors, said that Saudis should get set for more superstar […]

Increased revenue is likely to come from Al Nassr shirt sales

Ronaldo’s signing goes beyond money for Saudi Arabia

Cristiano Ronaldo’s move to Al Nassr “is less about money and more about the Saudi Arabian geopolitical economy”, says a leading sports academic. The 37-year-old forward agreed to join the Saudi Pro League last week in a deal that will run until 2025 and is expected to earn him over $200 million a year. It […]

Ronaldo will wear his iconic No 7 shirt at Al Nassr

Cristiano Ronaldo joins Saudi Arabian side Al Nassr

Cristiano Ronaldo has signed for Al Nassr in Saudi Arabia in a deal that is expected to earn him over $200 million a year. The Portuguese striker, 37, agreed a contract yesterday that runs until 2025. He was a free agent after leaving Manchester United by mutual agreement in November following an interview he gave […]

Lionel Messi accepts the World Cup trophy from the emir of Qatar Sheikh Tamim bin Hamad Al Thani and Fifa president Gianni Infantino after Argentina defeated France on penalties at the Lusail Stadium

Qatar 2022: The making of a sports nation

From Formula 1 to the 2030 Asian games, Qatar’s hosting of a series of major events before and after the World Cup has reinforced its role in the global sporting diary.  Having built eight stadiums for the 2022 tournament, the Gulf state now boasts an infrastructure that will make it a go-to location for many […]

Dubai’s Emirates renews sponsorship deal with AC Milan

Dubai-based Emirates has renewed its sponsorship deal with AC Milan, extending a partnership with the Italian football club that has spanned over 15 years. The airline’s “Fly Better” logo will continue to feature on the club’s jerseys, Emirates said in a statement.  In addition, the airline’s branding will appear on youth jerseys across all AC […]

Real Madrid, last season's LaLiga champions, are one of the biggest draws in football

LaLiga nets esports deal as Spain’s football league heads Mena’s way

Spain’s main football league, LaLiga, has signed a 15-year deal with Galaxy Racer, one of the world’s largest largest esports, gaming and lifestyle organisations, that they estimate will generate more than $3.16 billion. The home of Barcelona and Real Madrid say they expect the tie-up with the Dubai-based company to transform the league’s presence in […]

Qatar-owned football club PSG eyes sale of minority stake

Qatar-owned football club Paris Saint-Germain (PSG) is looking to sell a minority stake, chairman and CEO Nasser Al-Khelaifi told CNN. “I think it’s great for the club, and it is proved that we are doing a fantastic job in the club. I mean, we bought it for around 70 million… so is it [a] good investment?” […]

Jaguar

UAE goes vintage with classic car race and centre for collectors

The UAE and supercars have been synonymous for decades, with the very latest luxury models frequently spotted on its roads – but a new industry of classic cars is also gaining speed. This weekend the country plays host to 100 classic cars from around the globe in the first ever UAE edition of Italy’s 1,000-mile […]

Person, Man, Adult

Messi takes on Ronaldo in ‘cryptoverse’ World Cup 2022

The market for fan tokens, a volatile cocktail of crypto and sport, is heating up in the desert of Qatar. Interest in this niche breed of cryptocurrencies, typically linked to sports teams like Barcelona or Brazil, has been charged up by the soccer World Cup which began on November 20. Average daily trading volumes for […]

Manchester United owners mull selling Premier League icon

Manchester United’s US owners have begun looking at options for the 20-times English soccer champions, including a potential sale or new investment in stadium and infrastructure redevelopment. “As we seek to continue building on the club’s history of success, the board has authorised a thorough evaluation of strategic alternatives,” said Avram and Joel Glazer in […]

Fans enjoy Qatar World Cup from a distance at Dubai festival

Soccer fans in Dubai were jubilant on Sunday as they watched the opening match of the 2022 World Cup in neighbouring Qatar at a fan festival in the region’s commercial hub. The BudX FIFA Fan Festival in Dubai featured big screens, beer and other drinks on an artificial island off the city’s buzzing Marina district, […]

Budweiser campaign curbed, not crashed, by Qatar beer ban

A last-minute decision to ban the sale of alcohol at Qatar’s World Cup stadiums will seriously limit Budweiser sales in the Gulf state, but will not derail its owner’s global campaign during the tournament, industry analysts said. Soccer world governing body FIFA’s announcement of the ban on Friday, just two days before the event kicks […]