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Business of Sport

Sports business news from the Middle East. All the important stories, exclusive interviews, plus authoritative opinion and analysis

Ball, Football, Soccer

Qatar’s beIN to pay €100m to broadcast French football games

Qatar broadcaster beIN has agreed to pay €100 million ($109 million) annually for the rights to broadcast one French Ligue 1 football match per week, according to a news report. The sports channel is paying a premium per game as its package includes the most sought-after fixtures, the Financial Times reported, citing informed sources. DAZN, […]

Indian cricket fans during a match against Pakistan in London. The sport could be Saudi Arabia's next major investment

Anyone for cricket? Saudi Arabia’s next big sports play

Saudi Arabia is aggressively courting much-needed foreign investment to commercialise its emerging sport sector, part of its Vision 2030 plan to diversify from its dependence on wealth from hydrocarbons. Basim Ibrahim, director of sport investment development at Saudi’s Ministry of Investment, said the kingdom, which has already put its football clubs up for sale, is […]

People, Person, Accessories

Saudi PIF ups stake in Newcastle United to 85%

Saudi Arabia’s sovereign wealth fund – the Public Investment Fund (PIF) – has increased its stake in Newcastle United football club to 85 percent from 80 percent. PIF and RB Sports & Media, the sporting arm of the UK-based Reuben Brothers, will together acquire PCP Capital Partners’ shareholding in the club, the stake co-owned by […]

A young Al Hilal fan (with Neymar phone case) watches his side play Al Ittihad at the Kingdom Arena in Riyadh. Fewer superstar signings are expected this summer

Saudi football spending tipped to tumble as economy falters

Saudi Arabia’s domestic football ambitions may have to take a back seat this year as the kingdom focuses on funding its $1.25 trillion giga-projects programme, according to analysts. Last summer Saudi Pro League clubs spent close to $1 billion signing the likes of Neymar, Ruben Neves and N’Golo Kante.  This year’s transfer window is expected […]

Average rental rates in Riyadh’s malls rose 3 percent in the past 12 months

Sports and entertainment to push up Riyadh retail rents 

The sports and entertainment sectors will be key drivers in Riyadh retail rents rising by 28 percent by 2026, according to new research, with rates already up 3 percent in the past year. “The total existing retail supply in Riyadh stands at 3.6 million square metres, with around 27,050 square metres of retail space entering […]

The 130-metre Global Sports Tower will have an internal area of 84,000 sq m to include more than 30 different sports facilities

Saudi Arabia to build world’s tallest sports tower

A design for the world’s tallest sports tower, to be built in Riyadh’s Sports Boulevard development, has been approved. The mega project is part of the $23 billion development launched by King Salman in 2019 to expand green areas in the capital, including the world’s biggest city park. The other three projects are King Salman […]

Saudi football Al Nassr supporter

Fourteen Saudi football clubs for sale in new FDI drive

Fourteen Saudi football clubs are up for sale, including four from the country’s top Pro League, as the country tries to monetise the sport and attract much-needed foreign investment.  Six teams, including three in the Pro League – Al-Okhdood, Al-Orouba and Al-Kholoud – will be offered from August. The other eight will follow at a […]

Fans of Saudi team Al Hilal at King Fahd International Stadium in Riyadh. Will Mena football clubs be as enthusiastic about the Club World Cup?

Mena football teams weigh appeal of revamped Club World Cup

Football teams from Saudi Arabia, the UAE, Egypt, Morocco and Tunisia will compete alongside the likes of Real Madrid and Bayern Munich at Fifa’s revamped Club World Cup next summer, potentially giving the Mena outfits unprecedented global exposure. The United States will host the 32-team tournament in June and July 2025. Yet less than a […]

Boulevard City, Riyadh, where the first Esports World Cup will take place

Visas on offer as Esports World Cup hits Saudi Arabia

Saudi Arabia is offering electronic visas for ticket holders for the first Esports World Cup, which starts next week at an entertainment district in Riyadh called Boulevard City. The event is being held over eight weeks from July 3. Around 1,500 players from 500 international clubs will compete for this year’s record total prize money […]

Mumtalakat's investment aims to support the expansion of Racing Force’s helmet factory in Bahrain

Mumtalakat invests in Italian motorsport safety products

Mumtalakat, Bahrain’s sovereign wealth fund, has invested in Italian Racing Force, the parent company of Racing Force Group (RFG), makers of motorsport safety products. The investment, made through its wholly owned subsidiary, aims to support the expansion of Racing Force’s helmet factory in Bahrain. Shaikh Abdulla bin Khalifa Al Khalifa, CEO of Mumtalakat, said that collaborating […]

Saudi sport

Saudi sports push ‘winning global audiences’

Saudi sports investments are winning a global audience as the kingdom tries to overcome charges of “sport washing”, a major survey of media coverage said this month. Media analytics consultancy Carma found that coverage of human rights in Saudi Arabia fell in favour of “a sports-related narrative” around the world, including in the West. The […]

Brazil's team will be the first South American squad to join the SailGP league

UAE’s Mubadala acquires new Brazil SailGP team

Mubadala Capital, a wholly owned subsidiary of Abu Dhabi’s Mubadala Investment Company, has acquired a new team in SailGP, the global racing championship, to represent Brazil. The team will be the first South American squad to join the SailGP league and the first of the new teams confirmed ahead of Season 5, the state-run Wam […]

People, Person, Clothing

Saudi wealth fund in talks to create new boxing league

Saudi Arabia’s sovereign wealth fund is in talks with boxing promotion companies to create a new boxing league, as the kingdom expands its investments into the sporting sector, according to a media report. The Public Investment Fund is negotiating with promoters such as the UK’s Matchroom Boxing and Golden Boy Promotions from the US to […]

If Qatar wins the right to host rugby's Nations Championship, the games will take place at Lusail Stadium, seen here during the football World Cup in 2022

Qatar a step closer to hosting rugby Nations Championship

Qatar has been given a two-month period of exclusivity to negotiate a deal to bring rugby’s Nations Championship to the Gulf state, according to reports. Last month Doha’s sport-focused Supreme Committee for Delivery and Legacy proposed an £800 million ($1 billion) eight-year deal to stage a six-match finals series, involving all 12 tier-one nations, starting […]

Marina Storti, CEO of WTA Ventures, front right, and Kevin Foster, head of communications at PIF, front left, at the signing of the sponsorship agreement between the two

PIF to sponsor women’s world tennis rankings

Saudi Arabia’s Public Investment Fund (PIF) is giving its name to the women’s world tennis rankings, the latest sponsorship deal in the kingdom’s drive to dominate global sports.  “The PIF WTA Rankings will track players’ journeys, and PIF will work with the WTA to celebrate and support players’ progress,” PIF said, calling the deal “multi-year”.  […]

Mark Foster, who played professional rugby for Gloucester and now heads LIV Golf, says the sport is ripe for investment

LIV Golf chief says rugby next in line for Gulf funds

Talks are taking place with sovereign wealth funds and private equity entities about potential Gulf investment in rugby, according to Mark Foster, senior vice president of finance operations at Saudi-backed LIV Golf Investments. Foster, a former Gloucester and Exeter Chiefs professional rugby player, told The Good the Bad & the Rugby podcast that discussions have […]

A young Cristiano Ronaldo fan pictured at an Al Nassr Saudi Pro League match. The star has approximately 849 million social media followers

Binance to launch new Ronaldo NFTs ‘soon’ amid legal case

Cristiano Ronaldo and the world’s largest cryptocurrency exchange Binance are to launch a fourth set of non-fungible tokens (NFTs) “soon”, as the footballer faces a $1 billion lawsuit for promoting the company. The Al Nassr and Portugal forward signed a deal with Binance in 2022 to create NFTs – digital collectibles – using his “CR7” […]

Fifa president Gianni Infantino at the Club World Cup final in Jeddah, Saudi Arabia last December. The value of the deal with Saudi Aramco has not been disclosed

Saudi Aramco signs up with Fifa as World Cup sponsor

Saudi Aramco, the world’s largest oil producer, has signed a four-year global partnership with international football association Fifa. The energy giant will become Fifa’s major worldwide partner with sponsorship rights for multiple events, including the Fifa World Cup 26, co-hosted by the United States, Canada and Mexico and the Fifa Women’s World Cup 2027. The value […]