Opinion Business of Sport Saudis play the long game with focus on new sports and formats Saudi Arabia is determined to emerge victorious in the new sporting world order March 7, 2025
Opinion Business of Sport Riyadh will take a measured, domestic approach to its World Cup The sense that the 2034 tournament will be ‘by Saudis, for Saudis’ looms large December 24, 2024
Opinion Media & Advertising Could Riyadh Air’s brand help Saudi Arabia take off? National airlines have an outsize role to play in nation-branding November 26, 2024
Opinion Business of Sport Qatar scores Champions League deal in battle for Gulf skies Qatar Airways has added a new trophy to its prestigious sponsorship collection September 23, 2024
Opinion Business of Sport Gulf sports wins are sidelined by the summer season An uncertain global economy has dampened sports investments fervour across the region August 29, 2024
Opinion Business of Sport Hosting the Olympics is set to be a marathon for Gulf bidders If Qatar and Saudia Arabia bid for 2036 they face a race against time to train medal-winning talent July 29, 2024
Opinion Business of Sport Marseille ticks boxes for Saudi’s next football foray Reports suggest the kingdom is keen to add the French club to its growing sports portfolio May 24, 2024
Opinion Business of Sport Qatar faces tough rivals in fight for sporting dominance Qatar must build on its football World Cup success and has rugby and the Olympics in its sights May 9, 2024
Opinion Business of Sport Why cricket could be next on the list for Saudi Arabia’s PIF Saudi Arabia wants sports with mass participation, rich histories and big economies February 27, 2024
Opinion Business of Sport The players are in place – now Saudi’s Pro League needs fans If the Pro League is to achieve its commercial ambitions, its clubs need sustained spectator engagement – aka, passionate and loyal fans September 13, 2023
Opinion Business of Sport Saudi Arabia: The making of a sports nation The kingdom has crafted a genuine vision aimed at building a sports ecosystem August 7, 2023
Opinion Business of Sport The Gulf’s bid for global dominion in sport Governments are spending billions in the hope it will accelerate economic transformation July 5, 2023
