Opinion Media & Advertising Cinemas are still a new frontier for Gulf advertisers People pay more attention to commercials and attendance is rising September 11, 2024
Opinion Media & Advertising Gulf users stand outside Google and Apple’s privacy wars Without cookies, advertisers may struggle to reach the users they want August 5, 2024
Opinion Retail The bricks-and-clicks battle to win over GCC shoppers In a region where shopping is entertainment, smart marketers must adopt a hybrid strategy July 12, 2024
Opinion Media & Advertising In-app model paying off for GCC advertisers In a region glued to its phones, in-app advertising presents plentiful opportunities for consumer engagement June 13, 2024
Opinion Media & Advertising Outdoor advertising, now making more impact indoors Old-fashioned billboards still attract plenty of eyeballs – and now they're shared online May 15, 2024
Opinion Media & Advertising AI will free up local creatives for more award-winning campaigns Robots can help, but it's still humans who win the trophies April 12, 2024
Opinion Media & Advertising Pay attention to consumers’ changing behaviours during Ramadan Marketers are looking at ways to understand and capitalise on the days and weeks following Eid March 11, 2024
Opinion Media & Advertising Middle East neighbours can be digitally very different When it comes to internet usage and social media, the region's countries do not necessarily align February 13, 2024
Opinion Media & Advertising The fight for authenticity will keep ad-land busy Mena advertising agencies must master the tricky topic of green credibility January 15, 2024
Opinion Employment Get creative to lure workers back to the office The look and feel of agency offices can help define the work that comes out of them December 11, 2023
Opinion Media & Advertising Ad agency mergers show industry model in flux Merging brands is seen as the way to service clients in an era of digital specialisation November 7, 2023
Opinion Media & Advertising Advertisers, don’t forget the Gen X factor Gen X is responsible for 27% of global spending and its earnings are growing October 10, 2023
Opinion Media & Advertising Mena brands see green values as good business The advertising industry is taking its clients’ climate concerns seriously September 12, 2023
Opinion Tech How augmented reality could boost your bottom line Marketers must leverage the region’s love of Snapchat and alternative realities August 10, 2023
Opinion Media & Advertising Marketers are grappling with AI’s role in advertising Artificial intelligence relies on data but the data has to be valuable July 14, 2023
Opinion Media & Advertising Mena’s podcast gap: Music to investors’ ears or a bum note? The region has potential but advertisers will keep a close eye on the data June 19, 2023
Opinion Media & Advertising Region’s advertisers shoot for ‘Oscars’ in Cannes The Dubai Lynx Awards points to a promising showing in the Côte d’Azur April 12, 2023
