Skip to content Skip to Search
Skip navigation

Saudi tourism scores big with Lionel Messi video

Global Google searches for “Saudi tourism” shot up at the weekend after tourism bosses in the kingdom released a new promotional video starring footballer Lionel Messi.

The campaign, which is being launched in markets including Europe, India and China, focuses on overturning common misconceptions about Saudi Arabia.

The video has been watched by 50 million people on Messi’s Instagram page alone. 

The Argentinian World Cup winner is not Saudi Arabia’s only celebrity partner. Last May, Hollywood actress Sofia Vergara was announced as the face of Via Riyadh, a luxury retail and restaurant development in the Saudi capital.

The Saudi government has revised its Vision 2030 target for visitor numbers up from 100 million to 150 million. 

Can you guess how much Messi’s commercial deal with Saudi Arabia’s tourism authority is worth? Watch the full video to find out

Latest articles

Musicians perform at the Sharjah Ramadan Festival. Retailers offered discounts of up to 75% on local and international brands

Sharjah’s Ramadan retail sales peak at nearly $110m

Ramadan retail sales in Sharjah hit a new record high of AED400 million ($109 million) in 2024, reinforcing the positive outlook UAE companies had ahead of this year’s holy month. Sales jumped 25 percent year on year during the Sharjah Ramadan Festival 2024, which concluded last Saturday, the UAE state-run Wam news agency reported, quoting […]

The UAE wants dialogue to address the ripple effects of geopolitical challenges on global trade

UAE to advance talks on debt sustainability at global event

The UAE’s finance ministry intends to advance discussions on global macroeconomic stability and debt sustainability at the 2024 Spring Meetings of the International Monetary Fund (IMF) and the World Bank Group (WBG). The spring meetings will be held in Washington, D.C., from April 15 to 20. The UAE will also promote a dialogue to address […]

A woman buys cooking oil at a market in downtown Cairo, Egypt

EU to provide ‘urgent’ $1bn short-term aid to Egypt

The European Union (EU) will provide €1 billion ($1.1 billion) in urgent short-term financial aid to support Egypt’s economy. The funding is part of the larger €5 billion macro-financial assistance package.  The remaining €4 billion will be released as longer-term assistance over 2024-2027 but is yet to be cleared by the 27-member bloc. The aid […]

Adnoc sought advice from investment banks on buying a significant stake in BP, a media report said

UAE’s Adnoc explored acquiring BP

Abu Dhabi National Oil Company (Adnoc) explored the possibility of acquiring British oil major BP but abandoned the plan as it did not fit into its strategic growth objectives, a media report said.  The talks did not advance beyond the initial stages, Reuters reported, citing informed sources.  The UAE state oil company also sought advice […]