Skip to content Skip to Search
Skip navigation

Dubai’s new upscale beach resort destination to open by 2023-end

By Pramod Kumar
WAM
J1 Beach will offer three new beachfront experiences - Gigi Rigolatto, Bâoli and Sirene Beach by Gaia

Asset management firm Merex Investment has announced the redevelopment of La Mer South as an upscale beach resort destination, which is likely to open by the end of 2023.

J1 Beach, La Mer South’s new name, will offer three new beachfront experiences – Gigi Rigolatto, Bâoli and Sirene Beach by Gaia – along with 10 other upscale restaurants, the UAE state-owned WAM news agency reported.

The development will have green pathways, shaded during the day and illuminated at night for beachgoers. Visitors can even arrive by sea through a waterfront reception.

The new restaurants will debut in the UAE and be completely licensed for day-to-night trade.

Shahram Shamsaee, CEO of Merex Investment Group, stated that J1 Beach is a new extension of Dubai as a lifestyle and business destination.

“Merex Investments aims to take destinations to and beyond their business potential by capitalising on prime locations and amplifying the principles of placemaking. The three new additions to J1 Beach will support the growth of local and global partners,” he added.

Merex and Paris Society International signed an agreement to bring the Gigi Rigolatto brand to the region for the first time.

Voted among the world’s top brands in its category, Gigi Rigolatto will offer an Italian menu, an interior restaurant, two exterior terraces, a garden, a Bellini bar, a swimming pool, a kids’ circus, a wellness area and direct access to the beach.

Brian Bendix, CEO of Paris Society International, said: “We believe that J1 Beach will set a new standard for ultra-premium hospitality and lifestyle beach offerings. After the success in Saint Tropez, Paris and Val d’Isère, Dubai is naturally the next beach destination for Gigi Rigolatto.”

Bâoli at J1 Beach will be another new entry point to the Middle East and is a stylish restaurant that will offer modern Japanese cuisine and is known for attracting A-listers.

The area will be closed during construction, the statement said.

Latest articles

Saudi esports Savvy Games Video length: 05:07

Saudi Arabia plays the long game in a high-stakes market

Saudi Arabia has so far channeled $38 billion into the esports sector through its Public Investment Fund subsidiary Savvy Games Group. This includes high-profile acquisitions such as the $4.9 billion purchase of the Monopoly Go developer Scopely and the $1.5 billion buyout of ESL FaceIt Group, one of the world’s largest esports companies. Critics have […]

Mashreq Bank sells Neopay

Mashreq sells majority stake in NeoBank in $385m deal

Mashreq Bank has sold a 65 percent stake in its subsidiary IDFAA Payments, more commonly known as NeoPay, in a deal worth $385 million. The Dubai-listed lender sold the stake to Bahrain-headquartered alternative asset manager Arcapita Group Holdings Limited and Turkish fintech company Dgpays SARL, according to a bourse filing. It said Mashreq would retain […]

The global titans in the cloud computing market are jostling to get a foothold in Saudi Arabia

Global cloud platforms offer Saudis data protection promises

Saudi Arabia’s cloud computing market is heating up as global players find a footing in the country with promises to secure government information.  Saudi Arabia has set aside $18 billion to become a regional leader in cloud computing, the Saudi Data and AI Authority said this week, allowing foreign companies to open data centres.  Saudi […]

The company will develop a 1GW solar power plant and 100MW battery storage project

Egypt’s first hybrid solar project to break ground next year

Norway’s renewable energy producer Scatec will begin work on Egypt’s first hybrid solar power and battery storage project in the first half of 2025. The company has signed a US dollar-denominated 25-year power purchase agreement with the state-run Egyptian Electricity Transmission Company for a 1GW solar power plant and 100MW battery storage project. Financial details […]