Ajman sees 7% rise in hotel revenues amid tourism surge

Ajman Department of Tourism Development

The number of tourist arrivals in Ajman rose 9 percent year on year during the first quarter of 2024, leading to a 3 percent increase in hotel occupancy levels, according to the Ajman Department of Tourism Development.

Revenue rose 7 percent year on year in the first quarter, as the average length of stay increased 5 percent, indicating a trend of visitors spending more time in the emirate.

Leisure accounted for 70 percent of total arrivals, with the primary feeder markets being the GCC, Russia, India, the UK, and Egypt. The UAE continues to play a major role in driving various tourism segments, including staycations, corporate business, and event activities.

International arrivals rose 29 percent in 2023, compared to 2022, with foreign visitors constituting 60 percent of total arrivals. Young adults (aged 19-35) and middle-aged (aged 36-55) travellers represented around 70 percent of total arrivals.

In 2023, October reported a 5 percent increase in tourism activity and an 11 percent surge in visitors. Higher occupancy levels led to a 5 percent rise in revenue per available room, leading to an overall 11 percent uptick in total revenue year on year. 

Ajman, one of the seven emirates that makes up the UAE, has 52 hotels, offering 4,315 rooms across various categories.

Through building new partnerships, we aim to enhance our tourism sector and contribute significantly to Ajman’s economic growth and cultural enrichment, said Mahmood Khaleel Alhashmi, director general of the Ajman Department of Tourism Development. 

The data was released ahead of the four-day annual Arabian Travel Market, the region’s biggest travel and hospitality exhibition, which opens in Dubai on May 6.