Business of Sport Fifa praises ‘impressive’ Saudi World Cup 2034 bid The vast construction projects proposed by Saudi Arabia for the 2034 Fifa World Cup are impressive, but present a medium risk of not being completed in time, football’s governing body Fifa has warned. In a 110-page bid evaluation document, Fifa’s inspection team said Saudi Arabia must invest “significant effort and time” to fulfill its ambitious […] December 2, 2024
Business of Sport Rio Ferdinand invests in Saudi sports platform Rio Ferdinand, the former England and Manchester United footballer, has invested in a Saudi sports platform. The Ferdinand Group (TFG), a sports and entertainment investment company owned by the ex player, acquired a minority stake in Koora Break, described as the fastest-growing football app in the Middle East and North Africa. No specific financial terms […] December 2, 2024
Business of Sport QIA buys minority stake in Audi Formula 1 team The Qatar Investment Authority (QIA) has agreed to acquire a “significant minority” stake in Audi’s Formula 1 team, becoming a long-term investor and strategic partner. This sovereign wealth fund’s investment will provide a substantial capital injection to support infrastructure and team buildout, aligning with QIA’s strategy of focusing on investments with long-term growth potential. Audi […] December 1, 2024
Business of Sport PIF in talks to unite world golf tournaments Saudi Arabia’s Public Investment Fund (PIF) is engaged in two separate series of talks to unify the main world golf tournaments, after it disrupted the sport by setting up its upstart LIV Golf tour. The controversial launch of the LIV tour thrust Saudi Arabia and its $925 billion sovereign wealth fund into a multi-billion industry […] November 29, 2024
Opinion Media & Advertising Could Riyadh Air’s brand help Saudi Arabia take off? National airlines have an outsize role to play in nation-branding November 26, 2024
Business of Sport Audi slams brakes on Qatari F1 buyout rumours Carmaker Audi has said its F1 team is not for sale, scuppering online rumours that the company was preparing to sell to Qatar’s QIA sovereign wealth fund. “We do not engage in speculation. The team is not for sale,” an Audi F1 spokesperson told AGBI on Tuesday. Qatar already holds a major stake in VW, […] November 13, 2024
EXCLUSIVE Business of Sport Roshn seeks contractors for Riyadh World Cup stadium Saudi real estate developer Roshn is inviting expressions of interest from international and local contractors for its 45,000-seat football stadium in Riyadh. Iain McBride, Roshn’s head of commercial, said the Public Investment Fund subsidiary was actively seeking partners “very early in the process” to help “de-risk” the project. “What we don’t want is to design, […] November 6, 2024
Banking and Finance Bahrain’s Mumtalakat prizes local investment over global Bahrain’s multi-billion dollar sovereign wealth fund Mumtalakat is looking closer to home for investments, prioritising local over international opportunities. Shaikh Salman bin Khalifa Al Khalifa, minister of finance and national economy at Mumtalakat, said: “What we have found is the most compelling investment opportunities, the highest return on equity investments, are increasingly at home or […] November 4, 2024
Manufacturing Abu Dhabi plans to buy stake in British carmaker McLaren Abu Dhabi-backed CYVN Holdings has entered a non-binding agreement with Mumtalakat Holding, Bahrain’s sovereign wealth fund, to buy a stake in British carmaker McLaren Group, with the potential to take ownership of its automotive business. The partnership aims to bolster McLaren with additional capital, advanced engineering expertise and technology, particularly in electric vehicles (EVs), the companies […] October 30, 2024
Leisure & Hospitality Saudi gym chain Leejam pumps up its profits Leejam Sports Co has reported a net profit of SAR355 million ($94.5 million) for the first nine months of 2024, an increase of 56 percent compared with the same period last year. The Riyadh-based company’s revenue grew 18 percent year on year as subscriptions and membership revenue rose 14 percent, and paid programmes revenue climbed […] October 29, 2024
Analysis Giga-projects Saudi Arabia pins branding hopes on Riyadh Air launch Saudi Arabia still hasn’t found the magic sauce for branding its social and economic reforms. Hopes are high that the launch of Riyadh Air will do for the kingdom what Emirates airline did for Dubai, industry experts say. “We saw the journey of the UAE, how brands started there then became iconic on a global […] October 25, 2024
Business of Sport Inter Milan becomes first club to get Saudi investment licence Italy’s Inter Milan has become the first international football club to receive a licence in Saudi Arabia. The ministry of investment licence will support the club in extending its brand presence in the Middle East and growing its fanbase. Inter Milan, or Nerazzurri, will bring its expertise and experience as a top-level football club to […] October 17, 2024
Leisure & Hospitality Saudi Arabia launches e-karting racing tracks in 6 cities Six cities in Saudi Arabia are set to get Hot Wheels e-karting racing tracks. The indoor e-karts will be a venture between Saudi Entertainment Ventures (Seven), part of Qiddiya Investment Company (QIC), and US toy maker Mattel. The Hot Wheels e-karting will be available in entertainment complexes such as Riyadh, Makkah, Taif, Al Madinah, Tabuk, and Jazan. In January, Seven […] October 13, 2024
Business of Sport Riyadh Air signs stadium naming deal with Atlético Madrid The new Saudi Arabian carrier Riyadh Air has agreed a deal with the Spanish football club Atlético Madrid to rename the team’s stadium after the Gulf state airline. Atlético Madrid’s stadium, the Estadio Metropolitano, opened in 2017, will now be called the Riyadh Air Metropolitano. The stadium sponsorship deal is scheduled to run until 2033, […] October 9, 2024
Analysis Giga-projects World Cup and Expo wins divert funding to Riyadh Saudi Arabia’s giga-projects have slowed down because of financing constraints – and now the government’s unexpected success in bidding for global events is redirecting even more resources towards Riyadh. Even prestigious developments such as Neom, the $500 billion futuristic city in north-west Saudi Arabia, are taking second place. The priority is turning the capital into […] October 8, 2024
Business of Sport Egyptian developer invests $1bn in Saudi sports clubs Egyptian real estate developer Melee will spend SAR4.5 billion ($1.2 billion) to establish three new sports clubs in the Saudi cities of Riyadh, Jeddah and Al Khobar, according to a company executive. The club in Al Khobar is slated to be first in line for completion before the end of the year, Gasser Bahgat, Melee […] September 24, 2024
Opinion Business of Sport Qatar scores Champions League deal in battle for Gulf skies Qatar Airways has added a new trophy to its prestigious sponsorship collection September 23, 2024
Business of Sport Tiger Woods joins LIV Golf-PGA Tour merger talks Saudi Arabia’s Public Investment Fund (PIF) is reported to be due to meet Tiger Woods and officials from the PGA Tour this week in New York as negotiations continue to bring the fractured sport of golf together under one umbrella. The PIF-sponsored LIV Golf series, which this month completes its third season, turned the sport […] September 11, 2024
Business of Sport Middle East’s first pro baseball park to open in Dubai Construction has started on the first professional baseball field and ballpark in the Middle East and South Asia, which is being built on the outskirts of Dubai. Baseball United, which was launched over a year ago as the first professional league in the region, will call the Sevens sports and entertainment complex its home from […] September 4, 2024
Business of Sport Construction starts on Aramco football stadium in Al Khobar Construction has started on the Aramco football stadium in Al Khobar, one of the venues for the 2027 Asian Cup in Saudi Arabia. Belgian construction group BESIX made the announcement on its website over the weekend, saying the goal of delivering the 47,000-seat stadium by 2026 would be “challenging”. BESIX is working with Riyadh-based contractor […] September 2, 2024
Opinion Business of Sport Gulf sports wins are sidelined by the summer season An uncertain global economy has dampened sports investments fervour across the region August 29, 2024
Business of Sport Roma score commercial goal with Saudi signing Italian football club AS Roma will be anticipating commercial opportunities that might arise after it signed 25-year-old Saudi Arabian defender Saud Abdulhamid this week. Abdulhamid joined Roma from Al-Hilal in a deal worth $3.35 million. The transfer deal is the first involving a Saudi player and a major European league. NewsletterGet the Best of AGBI […] August 28, 2024
