Skip to content Skip to Search
Skip navigation

Tourism masterplan unveiled for Saudi’s highest peak

Mountains in Saudi Arabia's Aseer province. The region is served by Abha airport RSM Chrystie/Creative Commons
Mountains in Saudi Arabia's Aseer province. The region is served by Abha airport
  • First phase to open in 2027
  • Investment centred on Aseer region
  • Target of 8m visitors by 2030

The first of three phases of Soudah Peaks, a luxury mountain tourism destination set 3,015 metres above sea level on Saudi Arabia’s highest peak, will be completed in 2027.

The phase will have 940 hotel rooms, 391 residential units and 32,000 square metres of retail space, the state-run Saudi Press Agency reported.

Crown Prince and Prime Minister Mohammed bin Salman launched the masterplan to develop Soudah and parts of Rijal Almaa into Soudah Peaks on Monday.

No financial details were given.

Located in the Aseer region, southwest of the kingdom, the project is a key part of the Public Investment Fund-owned Soudah Development Company’s plan to diversify the economy by expanding industries such as tourism, hospitality and entertainment, to support the Aseer development strategy.

“Soudah Peaks represents a new era of luxury mountain tourism by providing an unprecedented living experience while preserving the natural environment, and cultural and heritage richness,” the crown prince, the chairman of Soudah Development, was quoted as saying.

The project is aligned with Vision 2030 goals of expanding tourism and entertainment, supporting economic growth and attracting investment, the developer said.

Soudah Peaks aims to contribute more than SAR29 billion ($7.7 billion) to the kingdom’s cumulative GDP and to have over 2 million visitors a year by 2033.

The destination will have six development zones: Tahlal, Sahab, Sabrah, Jareen, Rijal and Red Rock.

Each will offer a range of facilities, including hotels, luxury mountain resorts, residential chalets, villas, premium mansion sites, entertainment and commercial attractions, as well as outdoor attractions dedicated to sports, adventure, wellness and culture.

Soudah Development will deliver 2,700 hospitality keys, 1,336 residential units, and 80,000 square meters of commercial space for Soudah Peaks by 2033.  

No details were shared on the second and third phases.

Soudah Peaks covers more than 627 sq km, with less than 1 percent of the land being acquired for building, reflecting the developer’s commitment to protecting and preserving the environment.

Soudah Development was launched in February 2021 and plans to invest $3 billion into infrastructure and tourism projects in the Aseer region.

The mountainous region of Aseer is Saudi Arabia’s next target for tourism investment, according to one of the kingdom’s most prominent industry leaders. 

Developing Aseer and encouraging repeat visits will be key to helping the kingdom meet its tourism goals, said Salman Gassim, government advisor and chief executive of Riyadh-headquartered Swiss Hospitality Company. 

“Saudi Arabia holds limitless possibilities for future tourism hotspots. The lesser-known Aseer region holds a treasure trove of entertainment, cultural immersion and sporting activities,” he told AGBI in July.

Known for its mountainous scenery and green landscapes, Aseer receives the most rainfall in the kingdom. 

The Saudi government wants to transform Aseer into an international destination for sustainable, nature-based tourism.

The aim is to attract eight million visitors by 2030 – three times as many as today – under a $13 million strategy unveiled in 2021.

Latest articles

The new East Africa cloud service will give customers access to secure, high-speed cloud and AI services across the region

G42 and Microsoft to invest $1bn in Kenya data centre

Abu Dhabi-based artificial intelligence (AI) company G42 has partnered with US tech giant Microsoft to invest $1 billion in a green data centre in Kenya. The data centre, which will be built by G42 and its partners, will provide access to Azure – a computing platform developed by Microsoft – through a new East Africa cloud region. […]

Turkish Airlines flew 18.5 million passengers from January to March 2024, up 8.4 percent annually

Turkish Airlines revenue rises 10% to nearly $5bn

Revenue at Turkey’s national carrier Turkish Airlines rose 10 percent year on year in the first quarter of 2024 to $4.8 billion, driven by growing passenger numbers. Turkish Airlines flew 18.5 million passengers from January to March, up 8.4 percent annually, it said in its latest investor presentation. Passenger revenue climbed 5 percent year on year […]

The Adnoc Drilling head office. Adnoc will not be able to sell any more of its stake for at least six months

Adnoc Drilling successfully floats further stake

Abu Dhabi state oil company Adnoc has successfully placed a further 5.5 percent of listed subsidiary Adnoc Drilling, increasing the company’s free float to 16.5 percent. The sale of an additional 880 million shares through a book-building process will boost trading of Adnoc Drilling’s stock on Abu Dhabi’s bourse. Adnoc restricted the share sale to […]

John Kirby, the White House national security communications adviser, said Saudi Arabia and the US were 'closer than we’ve ever been' to a deal

Saudi Arabia ‘close’ to US defence pact and arms deal

Saudi Arabia could be close to a security pact with the United States that would enable the kingdom to buy arms, potentially including the sought-after F-35 fighter jet, and obtain some form of US defence guarantee, White House officials said this week.  John Kirby, the president’s national security spokesperson, said on May 20 that the […]