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Emirates Penelope Cruz

Emirates’ Penelope Cruz signing targets Spain and Latin America

Emirates is planning to spread its wings further across Spanish-speaking destinations with the help of actress Penelope Cruz. The Academy Award-winning star has been announced as the latest brand ambassador for Emirates. She will feature in a series of advertising campaigns across the summer in English and her native Spanish. Emirates – which reported a […]

As competition for passengers intensifies, Gulf airlines Emirates and Etihad recently signed an interline agreement enabling single ticket travel Video length: 03:07

How the battle for the Gulf’s skies has intensified

Across and around the Arabian Gulf regional airlines find themselves returning to a very different and increasingly volatile market after the pandemic. Pre-Covid, aviation in the Gulf and many neighbouring nations was largely defined and dominated by Emirates, Qatar Airways and Etihad.  Now, as the Big Three pursue resurgence, they are being increasingly challenged, not […]

Airplane, Aircraft, Transportation

Turkish Airlines to add more flights to UAE as demand surges

Flag carrier Turkish Airlines plans to increase flight frequencies to and from the UAE to boost connectivity amid higher customer demand. The number of flights from Istanbul to Abu Dhabi, Dubai and Sharjah will increase, offering more flexibility to customers, the airline said in a statement. Currently, Turkish Airlines has three daily flights from Dubai […]

Gulf’s top airlines take different paths to soar post-Covid

The air travel industry was among the worst hit globally by the coronavirus pandemic and its ensuing lockdowns and border closures — and the Middle East’s industry was no exception.  According to a report by McKinsey & Company, the pandemic caused global aviation revenues to drop by 60 percent in 2020, and airlines lost a […]