Skip to content Skip to Search
Skip navigation
Company Insights

Public Investment Fund (PIF)

Public Investment Fund (PIF) News

Anthony Kim at the LIV Golf Jeddah event. The PIF's PGA investment is happening as talks continue to merge the PGA and LIV tours

PIF close to $1.5bn stake in PGA commercial arm

Saudi Arabia’s Public Investment Fund is close to agreeing a deal to acquire a minority stake in PGA Tour Enterprises, the tour’s commercial arm. The sovereign wealth fund is aiming to acquire a stake of around 6 percent as part of the deal, Bloomberg reported.  The investment will amount to $1.5 billion, the Wall Street […]

Startup business people group working everyday job at modern office. Tech office, tech company, tech startup, tech team.

$50m Abu Dhabi tech fund receives PIF investment

Abu Dhabi venture capital firm Iliad Partners is closing a $50 million fund that will target early-stage business-to-business tech startups in the Middle East and North Africa (Mena) region. The Tech Ventures Fund I will primarily focus on fintechs, logistics and property-related technology in Saudi Arabia and the UAE at the Pre-Series A and Series […]

Gulf BNPL

Cultural factors reduce risk for Gulf BNPL providers

Buy-now-pay-later companies in the US and Europe have endured prolonged losses due to high operating costs and rising customer defaults, but BNPL operators in the Gulf may be faring better thanks to differing market dynamics, according to analysts. BNPL has soared in popularity in many regions as an easy and cheap form of consumer debt, […]

Tourists visiting Hegra in Saudi Arabia. PIF describes hotel management company Adeera as a 'national champion' for Saudi tourism

PIF sets up company to develop Saudi hotel brands

Saudi Arabia’s sovereign wealth fund, the Public Investment Fund (PIF), has launched Adeera, a hotel management company. The aim is to develop homegrown Saudi hotel brands and help the kingdom achieve its goal of attracting 150 million annual tourists. Adeera has been described as “a national champion” that will build new world-class Saudi hotel brands […]

Saudi sport sponsorship

Saudi Arabia expands global reach with 900 sports deals

Saudi Arabia’s vast number of sports sponsorship deals, now in excess of 900, are part of the kingdom’s strategy to diversify away from oil but their long-term success will not be known for some time to come, experts have said. Play the Game, a publicly funded sports ethics institute in Denmark, compiled a list of […]

Saudi date drink cola Milaf

‘World first’ date soft drink launched by PIF subsidiary

A soft drink made from dates has been launched by Al Madinah Heritage Company, a subsidiary of Saudi Arabia’s Public Investment Fund. Milaf Cola, which is claimed to be the world’s first commercial soft drink made from dates, uses only premium fruit and contains no added sugar.  Dates have historically been used in Middle Eastern beverages […]

The five-year pact between PIF and Bpifrance Assurance Export will focus on projects supporting Vision 2030

PIF secures $10bn from French export credit agency

Saudi Arabia’s Public Investment Fund has signed an agreement with Bpifrance Assurance Export, a French export credit agency, to seek funding for up to $10 billion. The five-year pact will focus on projects supporting Vision 2030 and is aligned with the fund’s strategy to grow build long-term global partnerships. The agreement will unlock new opportunities for French […]

A data centre technician. Amazon, Google and Microsoft are also developing high-tech infrastructure in Southeast Asia

Damac to spend $3bn on data centres in Southeast Asia

Edgnex, the data centre subsidiary of Dubai’s Damac Group, is planning to invest $3 billion in sites across Southeast Asia over the next three to five years.  The investment is part of a $7 billion digital infrastructure strategy that aims to meet rising demand for artificial intelligence and cloud computing, Danish Nayar, Damac’s senior vice-president […]

UP42's earth observation digital platform integrates satellite imagery and weather data to identify objects, track changes and find patterns

PIF buys Airbus’ earth observation digital platform

A subsidiary of Saudi Arabia’s Public Investment Fund (PIF) is to acquire Airbus Defence and Space’s earth observation digital platform. Riyadh-based Neo Space Group (NSG) was set up in May this year by PIF to lead efforts to develop the space industry in Saudi Arabia. It is to acquire Berlin-headquartered UP42, which was launched by […]