Skip to content Skip to Search
Skip navigation

Germany boosts Gulf travel budget with Russia savings

Reichstag building, Germany during daytime Unsplash
The Reichstag, Berlin: Germany enjoyed an 82 percent increase in overnight stays by GCC nationals last year

The German National Tourist Board (GNTB) increased its marketing budget this year in the Gulf by 10 percent, after making savings by shutting down several of its international offices, including Russia.

“We actually got a 10 percent budget increase because, as you can see, we unfortunately had to close our Russian office,” Yamina Sofo, director of sales and marketing for the GCC, at the German National Tourist Office (GNTO), an affiliate of the GNTB, told AGBI this week at the Arabian Travel Market in Dubai.

“Our Singapore office is also closed currently due to Covid. We also had to close our Australia office and office in Argentina… So, there’s some reshuffling,” she added.

Sofo plans to use the extra budget to expand their marketing, press and social media activities, while she is also planning an upcoming regional roadshow for German travel companies.

“We’re planning a big road show in October from Doha to Kuwait City, Riyadh, Jeddah and Abu Dhabi,” Sofo said. “Our partners from Germany will come and we invite the trade and the media in these countries.”

The European country has been a popular destination for GCC nationals, resulting in 518,516 overnight stays in Germany during 2021, an 82.3 percent year-on-year increase. Through December, during the outbreak of the Omicron COVID variant, Germany recorded over 54,493 overnight stays from GCC nationals, an increase of 335 percent year-on-year.

Cost of living in several countries has become another issue of concern in recent weeks, and the Gulf region has been no different. However, Sofo was hopeful this would not put visitors off coming to Germany.

“We haven’t seen an impact so far, but we are not sure what will happen in the next weeks or months, we are trying to do our best to keep it as stable as possible,” she said.

“We don’t want to end up as expensive as Switzerland, we still want to be Germany – affordable but of the highest quality.”

Latest articles

2KEY8G1 Emirates Airline Airbus A380 aircraft landing. Aerial view of Emirates Airlines A380-800 airplane. An Emirates plane coming in to land at LAX; a spokesperson for Emirates said the contraventions were for safety reasons

US fines Emirates for operating in prohibited airspace

Emirates has been fined $1.5 million by the US Transportation Department for operating flights carrying JetBlue Airways’ JBLU.O designator code in prohibited airspace. The transportation department said that between December 2021 and August 2022, Emirates operated a significant number of flights carrying the JetBlue Airways code between the United Arab Emirates and the United States […]

Egypt will use the US funding across a range of sectors including agriculture

US allocates $130m development funding to Egypt

The US has allocated funding of $130 million for a range of developmental projects in Egypt, it was announced on Thursday. In a press release published by the US Embassy in Cairo, ambassador Herro Mustafa Garg said that the money would go towards “advancing Egyptian efforts to achieve a brighter, healthier, and more prosperous future […]

Hollywood actor Leonardo DiCaprio. A US VC fund backed by him plans to invest $50m in Mena climate tech startups

US firm to invest $50m in Mena climate tech

A US venture capital firm backed by Hollywood actor Leonardo DiCaprio plans to invest $50 million in Mena climate tech startups over the next five years. Princeville Capital is targeting mature startups with strong growth potential, facilitating quick exits and a clear path to profitability, its co-founder Joaquin Rodriguez Torres told AGBI. The firm has […]

Adult, Female, Person

Private jets to flamingos: the personal shopping lists of the super rich

The luxury e-commerce retailer Pastor & Co, which boasts it can supply clients with everything from Picasso paintings to swans, is aiming to pass $10 million in profits this year, buoyed by strong interest from the rich and famous across the Mena region. The personalised shopping service gets requests to source anything from a rare Fendi […]