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Learn from the experts on implementing AI in business

AGBI brought together AI experts from around the world to tackle the “less familiar but more strategically critical” aspects of the subject that has captured global attention with its possibilities – and risks.

The panel at AGBI‘s VIP event at the Capital Club in Dubai consisted of:

  • Jessica Groopman, one of the Top 100 women in AI Ethics
  • Mario Rizk, digital practice principal at the event’s sponsor Oliver Wyman
  • Professor Neil Maiden, director of the UK’s National Centre for Creativity Enabled by AI
  • Noel Tock, partner at digital agency HumanMade
  • Business strategist Michael Bayler

Groopman pointed out that making proper use of AI in business requires good data, saying, “Companies shouldn’t be talking about their AI strategy. The real question should be ‘What’s our data strategy, and what’s its purpose?’”

Tock, meanwhile, explained that simply slotting AI into existing processes is “not necessarily the best outcome for customers. What is the best outcome? Being able to send the right message, to the right person, at the right time.”

Bayler added that “anticipating a possible customer need” and then “being able to feed them real-time solutions” is key to data and digital customer service, but “there are basic fundamental attitude problems to resolve in the customer service market before we can move forward”.

AI, then, is not a magic bullet for issues facing businesses – and it will require proper implementation and thorough consideration.

However Neil Maiden said that “combining generative AI with machine learning, creative search and old fashioned, symbolic AI” will help people come up with new ways to solve problems.

We captured the AGBI AI panel session in full and are pleased to share this with you now. Watch the video above for more insights and expertise.

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