Skip to content Skip to Search
Skip navigation

Founder returns to Dubai lifestyle app The Entertainer

Dubai The Entertainer The Entertainer
Donna Benton launched The Entertainer in 2001 and has now returned to revive its GCC sales after previously departing in 2018
  • Discount app launched in 2013
  • Provided $110m in savings in 2021
  • Works with 10,000 merchants

The founder of The Entertainer, a Dubai tech business that offers thousands of lifestyle product discounts, has returned as CEO to steer the company through a shake-up as it seeks to revive sales.

Donna Benton launched the Entertainer in 2001 and played a pivotal role in its success before her departure in 2018. 

Now she is back and says she is excited to “reinvigorate and steer the company towards a new phase of growth” by focusing on the ‘buy one, get one free’ deals that defined the brand during her first tenure. 

Previous CEO Ahmed Gaber stepped down less than a year after his appointment when he was tasked to lead expansion plans into Saudi Arabia and Egypt.

A “comprehensive re-evaluation” of the company’s strategic direction has now led to Benton’s return. Her priority is consolidating its position in the GCC.

Benton said: “We are confident in our ability to further strengthen our position as a leading player in the industry.”

The Entertainer, which operates in the UAE, GCC countries and Singapore, offers millions of members access to more than 10,000 merchants. They provide buy one, get one free offers to restaurants, cafes, night spots, attractions, beauty, fitness and hotel accommodation.

Although Benton declined to give specific figures, she admitted the company had been through a “dip due to different factors”.

“I am excited about the journey ahead and look forward to making a positive impact once again,” she added.

Five years after leaving the Entertainer, Benton said the GCC market had undergone “significant transformations”.

She added that In the midst of the ongoing cost of living challenges, the demand for buy one, get one free offers remains “robust”. 

Asked whether she had any reservations about rejoining the brand she founded, Benton told AGBI it was “an opportunity that I couldn’t pass up”.

Hisham Alrayes, chairman of The Entertainer, added: “We are pleased to have Donna back as a shareholder and as our new CEO. With her broad and unique expertise, we believe will be extremely valuable for the company.”

According to latest figures available, The Entertainer app, which launched in 2013, had four million views per month. It provided $110 million in customer savings in 2021 alone through six million redemptions.

Latest articles

Terminal, Railway, Train

Alstom to upgrade driverless transit system at Jeddah airport

French train maker Alstom will upgrade the automated and driverless passenger transit system at King Abdulaziz International Airport, as the Jeddah airport aims to receive 114 million passengers by 2030. As part of the contract, Alstom will design, engineer, supply, integrate, test and commission a complete system upgrade of its Innovia automated people mover (APM) at the airport’s terminal […]

Abu Dhabi to generate 50% power from green sources by 2030 

Abu Dhabi plans to generate more than half of its electricity from renewable and clean energy by 2030, a senior Emirates Water and Electricity Company (Ewec) official has said. The state-owned entity is intensifying the emirate’s solar energy production plan to 7.6 gigawatts (GW) by 2030, the UAE state-run Wam news agency reported, quoting CEO Othman Juma […]

An Acwa Power solar facility in Saudi Arabia. The Bank Of China loan will help finance its solar projects in Uzbekistan

Acwa Power takes China bank loan in first for Saudi Arabia

Saudi energy major Acwa Power has secured an $80 million loan from the Bank of China as the appeal of the Chinese Renminbi as a trade currency gains traction in the GCC. Acwa Power, the world’s largest private water desalination company and a first mover into green hydrogen, has received the equity bridge loan to […]

Solar power panel

Cost of Xlinks Morocco-UK project balloons by a third

The cost of an ambitious project to deliver green energy from the south of Morocco to power homes in the UK has ballooned by more than a third to $30 billion. Xlinks First is behind the Morocco-UK renewables project, which would construct the world’s longest high-voltage direct current (HVDC) subsea power cable between the North […]