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Abu Dhabi’s AI firm to drive gains for Mercedes F1 team

Mercedes F1 team Mercedes-AMG Petronas F1 Team
Experts from G42 and Mercedes-AMG Petronas F1 Team will collaborate to identify areas where AI can be deployed to derive further value

Abu Dhabi-based tech startup G42 and Mercedes-AMG Petronas F1 Team have signed a multi-year partnership that will harness the potential of artificial intelligence (AI).

The two entities will explore ways to deploy cutting-edge artificial intelligence software and solutions into the team’s operations to deliver critical insights, Abu Dhabi Media Office said in a statement.

The partnership will include improving the accuracy of actionable insight and using that to find marginal gains. Companies within G42’s portfolio may also be deployed to achieve this, including Presight.ai, whose omni-analytics platform leverages all source data to support insight-driven decision making.

The partnership will focus on talent development programmes, joint training, and innovation workshops. 

Experts from G42 and the Mercedes-AMG Petronas F1 Team will work together to identify areas where AI can be deployed and provide further value to the eight-time consecutive Constructors’ World Champions.

Peng Xiao, Group CEO at G42, said: “Modern motorsport and technology go hand-in-hand, especially when you consider the sheer magnitude of critical data generated during every race weekend. 

“By combining exceptional human talent with advanced AI, big data analytics and computing power, we are in a position to optimise a wide range of processes, both on and off the track, enabling decision dominance and expanding the boundaries of what’s currently possible.”

Toto Wolff, team principal and CEO of Mercedes-AMG Petronas F1 Team, said: “With G42, we are excited to begin our collaboration and using its AI-powered, data-driven insights to help us on and off the track.”

G42 branding will be displayed on the Mercedes-AMG F1 W14 E Performance, the team’s 2023 car, launched at Silverstone, UK. The logo will also feature on the helmets of race drivers Lewis Hamilton and George Russell and in the team’s garage on Grand Prix weekends.

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