Skip to content Skip to Search
Skip navigation

UAE startup MangoGTM launches ‘Amazon for software vendors’

Creative Commons
MangoGTM enables buyers looking for solutions from fintech to cybersecurity to select a vendor through the portal
  • MangoGTM pairs buyers of tech solutions with sellers
  • Service helps CIOs avoid being bombarded with unsolicited pitches 

MangoGTM, a UAE-based startup, is aiming to help small regional entrepreneurs get their foot in the door with some of the biggest companies in the world.

The business was set up four years ago as a consulting and servicing company but has since evolved into a wider technology marketplace, marrying buyers and vendors in what its owner, Omar Farooq Hussain, described as an “Amazon or eBay for enterprise software vendors”.

“Some 80 percent of our tech vendors are from minority backgrounds,” Hussain said.

“We’re making life easier for them to get visibility to the largest companies.

“The problem has always been the buyer and seller relationship,” he added, pointing out that company executives are bombarded with sales pitches, cold calls, emails and LinkedIn messages. 

“It’s got pretty bad,” he said. “There’s very little chance that you’re going to be able to get a meeting with the CIO [chief information officer] of a large enterprise.”

A former employee of Gartner and Mubadala, Hussain said the company allows buyers looking for various solutions, from fintech and marketing to cybersecurity, to select a vendor through the portal, request a meeting or send a request for proposal (RFP). 

Alternatively, buyers can submit what they’re looking for and let Hussain and his team of former CIOs and Gartner analysts do the leg work to find a vendor on their behalf.

Based in Abu Dhabi and registered in the Sharjah Business Freezone, MangoGTM is completely financed by Hussain, who admitted he has no immediate plans to seek outside investment. 

Buyers and sellers come from across the world. Vendors include Qatar-based, which produces approaches to threat intelligence, and, which uses real-time data analytics to digitise sustainable supply chains.

Further startups on the platform come from Germany, Boston and Silicon Valley. End users range from the UAE Ministry of Justice, Victoria Bank and PwC.

MangoGTM owner Omar Farooq Hussain aims to make life easier for tech vendors

“It’s very much a global entity,” said Hussain.

MangoGTM makes its money though a subscription fee paid for by vendors to be listed on its marketplace. And Hussain has plans to double the size of the company by the end of 2023.

“For us, 2023 is x100. Everything has to be x100. A hundred times new buyers, 100 times new sellers, 100 times new activity,” he said.

Another element of MangoGTM is a deal which sees them donate meals via the UN’s World Food Programme, ShareTheMeal.

“For every completed sourcing event between a buyer and a seller, we contribute 10 meals to the programme, which further helps companies to meet their ESG goals,” said Hussain, who revealed almost 1,200 meals have been donated to date.

“We’re also looking to multiply the number of meals donated by 100 over the next 12 months,” he added.

Latest articles

Men walk past an HSBC branch in Manama. HSBC Bank Middle East made pre-tax profit of $1.2bn in 2023

HSBC’s Middle East unit increases lending in Q4

HSBC’s Middle East subsidiary expanded its loan book in the fourth quarter, outperforming the bank’s other units. Customer lending at HSBC Bank Middle East was $20 billion on December 31, up $1.6 billion, or 8 percent, on three months earlier. Worldwide, HSBC’s customer lending fell by 2 percent over the same period. The Middle East […]

Abdullah Binghannam, deputy head of financing and investment at the Capital Market Authority, spoke on the second day of the forum in Riyadh

Saudi Arabia prods blue chips to list more shares

Saudi Arabia is prodding blue-chip companies on its stock exchange to offer more shares to the public as part of a drive to become a global financial centre.  Abdullah Binghannam, deputy head of financing and investment at the kingdom’s Capital Market Authority, told a markets forum in Riyadh on Tuesday that a regulatory framework was […]

Al Jaber and IAE representatives met in Paris and discussed ways to support climate change commitments

Take action to keep climate goal in reach, urges Al Jaber

The UAE consensus achieved at the Cop28 summit in Dubai set a clear roadmap for keeping global temperature rise to within 1.5C. Now the world must turn the plan into action and results, said Cop28 president Sultan Al Jaber.  Al Jaber told the International Energy Agency roundtable in Paris on Tuesday that all stakeholders must […]

Bahrain investments Manama skyline

Financial services help Bahrain to record $1.7bn in investments

Bahrain attracted more than $1.7 billion in investments last year through its government-backed investment company. The financial services sector was the main driver. The figure, released by the Bahrain Economic Development Board, was 55 percent up on 2022. The investments covered 85 local and international projects, which are forecast to create 5,700 jobs in Bahrain […]