Skip to content Skip to Search
Skip navigation

Snap to set up base in Diriyah’s Jax cultural district

By Pramod Kumar
SPA
Snapchat has around 20 million active users in the Kingdom

Snap Inc., the parent company of social media app Snapchat, will open an office and a content creator studio in the Jax cultural district in Diriyah, state-run SPA news agency reported.

The company will invest its digital technologies into local cultural programs and events besides supporting the cultural sector in line with the ministry of culture’s plans to promote creative content across 16 cultural sub-sectors.

Jax district is a creative hub housing galleries, studios, and capabilities that incubate art and artists.

Snapchat has around 20 million active users in the Kingdom, the statement said.

In October, Saudi Arabia’s Ministry of Investment (Misa) said that 70 international companies were issued licenses to relocate their regional headquarters to Riyadh as part of a major push to attract more overseas investment.

The ministry partnered with 25 public agencies to help attract new firms to Riyadh through its regional headquarter program.

Latest articles

People, Person, Adult

Dubai unveils master plan for pedestrian-friendly city

Dubai has ambitions to transform into a pedestrian-friendly city, including a 6,500 km network of walkways across 160 areas of the emirate. The Dubai Walk master plan, unveiled by Dubai Ruler Sheikh Mohammed bin Rashid Al Maktoum, will feature uninterrupted pathways and expanded green spaces. The plan includes constructing 3,300 km of new walkways and […]

Saudi date drink cola Milaf

‘World first’ date soft drink launched by PIF subsidiary

A soft drink made from dates has been launched by Al Madinah Heritage Company, a subsidiary of Saudi Arabia’s Public Investment Fund. Milaf Cola, which is claimed to be the world’s first commercial soft drink made from dates, uses only premium fruit and contains no added sugar.  Dates have historically been used in Middle Eastern beverages […]

Houses in Royal Crescent, Holland Park. The area is one of London's most expensive neighbourhoods

Abu Dhabi royal family buys £61.5m London mansion

Abu Dhabi’s Al Nahyan royal family has purchased a mansion in Holland Park, one of London’s exclusive neighbourhoods.  The family paid £61.5 million ($78.1 million) for the property, which includes a swimming pool and cinema room, Bloomberg reported, citing people familiar with the matter. The deal was completed in October before the UK government introduced […]

The five-year pact between PIF and Bpifrance Assurance Export will focus on projects supporting Vision 2030

PIF secures $10bn from French export credit agency

Saudi Arabia’s Public Investment Fund has signed an agreement with Bpifrance Assurance Export, a French export credit agency, to seek funding for up to $10 billion. The five-year pact will focus on projects supporting Vision 2030 and is aligned with the fund’s strategy to grow build long-term global partnerships. The agreement will unlock new opportunities for French […]