Skip to content Skip to Search
Skip navigation

Tech startup aims to spice up India’s agriculture trade with GCC

Samples of rice and lentils for sale at a wholesale market in Delhi Reuters/Amit Dave
Samples of rice and lentils for sale at a wholesale market in Delhi

Indian startup Ninjacart has launched Ninja Global, a new digital platform for agricultural export-import businesses in the UAE and other countries in the Gulf.

Ninjacart operates in over 150 markets across agri-commodities, was valued at almost $1bn this year, and is backed by retail giant Walmart and India’s Tiger Global among others.

Its Ninja Global is a commerce platform that allows exporters and importers to build their networks with credible businesses, and expand to new markets. 

The Android and iOS Ninja Global app is designed for UAE importers to connect with exporters. The free subscription app is currently used by over 5,000 importers and exporters across some 25 countries.

The platform is curated to solve the problem of finding and trading with authentic exporters and importers of agri-commodities. 

The app will assist users in developing a digital identity by easily registering their company on the platform and showcasing their business to potential customers and suppliers. 

Ninja Global verifies and authenticates businesses on the platform, so one can easily trade with credible businesses across the globe.

The platform’s suite of features includes Ninja Secure Trade, which provides payment services. 

The Credibility Journey feature provides businesses with various trust badges based on information provided by sellers/buyers.

Additionally, Microsite for Businesses offers a virtual storefront with product catalogues and pricing information, and a Freight Forwarding Online Bidding feature makes way for hassle-free logistics experiences at competitive costs for suppliers.

Kartheeswaran K K, COO & co-founder, Ninjacart said: “The size of cross-border trade for agricultural commodities alone is around $2.5 trillion, and we expect it to grow by at least 20 percent. 

“Our goal in launching Ninja Global is to strengthen the export-import market for agri-commodities between the GCC and India, empower agri-importers and exporters in GCC countries as well as India, and advance our vision of organising the agriculture eco-system.”

Latest articles

Flooding in Dubai affected many people's homes. Emaar has promised .free repairs for its residents, and an upgraded sewerage system is planned

Emaar promises free repairs as Dubai launches sewerage system

Emaar Properties is offering free repairs to residents whose homes were damaged during this week’s extreme flooding, as Dubai also announced an AED80 billion ($22 billion) sewerage system. The developer announced on Friday that it would repair all homes in its communities affected by the historic levels of rain, “at no cost to residents”. Emaar’s […]

A customer paying with a credit card inside the Black Friday Market in Beirut. Lebanon wants more people to move away from cash

Lebanon launches plan to promote use of bank cards

Lebanese central bank Banque du Liban announced a new agreement on Thursday that it hopes will result in a rebound in the use of bank cards. As part of the agreement, Mastercard and Visa will lower card fees on transactions, particularly for people with bank accounts based outside Lebanon. In a press release, the bank […]

Construction work in Kuwait. Nurseries, schools and shops are being built for the new residential district of Al Metlaa

Kuwait signs $140m contracts for Al Metlaa development

Kuwait’s Public Authority for Housing Welfare (PAHW) has signed two contracts worth KD42 million ($140 million) to construct public buildings in Al Metlaa, a new residential district north of Kuwait City. Nurseries, stores, schools and shops will be included, state news agency Kuna reported. Electricity connections have been provided for 109 buildings in the district, […]

Iraq gas oil

Iraq to auction 30 oil and gas projects this month

Iraq will auction 30 new oil and gas projects in two licensing rounds before the end of April. The bidding round will be held on April 27, Reuters reported, citing an oil ministry statement. Last October Iraq passed a long-awaited oil and gas law, which will help the country attract more international investments into the hydrocarbon industry and boost government revenues.  Ali Metwally, an […]