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Media & Advertising

Media and advertising news from the Middle East. All the important stories, exclusive interviews, plus authoritative opinion and analysis

Electronics, Mouse, Computer

Microsoft partners with Epic Games to bring ‘Fortnite’ to Xbox Cloud Gaming

Microsoft Corp is partnering with Epic Games to make “Fortnite” available with Xbox Cloud Gaming, Chief Executive Officer Satya Nadella said in a tweet on Thursday. The software behemoth has been looking to bolster its firepower in the booming videogaming market and earlier this year unveiled a $68.7 billion takeover of “Call of Duty” maker […]

Trump finally posts on Truth Social: “I’M BACK!”

Former US president Donald Trump posted a brief message on Truth Social late Thursday for the first time since the app he founded launched two months ago, saying “I’M BACK!” Trump broke his silence as Elon Musk sealed a $44 billion deal to buy Twitter, which last year permanently banned Trump citing a risk of […]

Musk told banks he will rein in Twitter pay

Elon Musk told banks that agreed to help fund his $44 billion acquisition of Twitter Inc that he could crack down on executive and board pay at the social media company in a push to slash costs, and would develop new ways to monetize tweets, three people familiar with the matter said. Musk made the […]

Dinosaurs and superheroes return to the movies

Tom Cruise is preparing to walk the red carpet at Cannes, tickets for Marvel’s next film are selling fast, and a new dinosaur adventure looms large on the summer movie schedule. That gives movie theatre operators hope that their business is finally heading toward normal as they meet with Hollywood studios this week in Las Vegas at the […]

Kevin Hart gets $100m private equity investment

Stand-up comedian and Hollywood actor Kevin Hart has launched a new media company called HARTBEAT, with a $100 million investment from private equity firm Abry Partners. Abry, which focuses on investments in the media, communication and information services space, took a minority stake in the company at an undisclosed valuation. Hart, known for his roles in films such as “Ride […]

Turkish President Erdogan plans visit to Saudi’s Crown Prince

Turkish President Tayyip Erdogan plans to visit Saudi Arabia on Thursday and meet Crown Prince Mohammed Bin Salman as Ankara tries to mend ties with Riyadh after dropping a legal case on the killing of journalist Jamal Khashoggi in Istanbul. Relations have been tense since a Saudi hit team killed Khashoggi at the kingdom’s Istanbul […]

Advertisers unfriend as Facebook owner heads for dismal quarter

Facebook-owner Meta Platforms is expected to report its slowest quarterly ad revenue growth in a decade on Wednesday, as businesses pull back on ad spending against the backdrop of soaring inflation worldwide and the war in Ukraine. Global advertising and marketing budgets will be strained further if the Ukraine crisis drags on in the coming […]

Turtle Beach explores options to defend against hedge fund

Turtle Beach Corp is looking at strategic alternatives including a possible sale, the company said, as it seeks to defend itself against a hedge fund which is seeking to replace all of the gaming equipment company’s six board members. Investment advisory firm Donerail Group and Turtle Beach have both made regulatory filings urging the company’s […]