Opinion Media & Advertising Diriyah’s new branding is far from black and white Owning a colour is a shady business May 29, 2025
Opinion Media & Advertising Tech, governance and a careful ‘no comment’ at the Arab Media Summit It was well worth the wait to dive into the latest trends shaping the media industry May 27, 2025
Media & Advertising Ad spend in Mena among world’s lowest thanks to digital media Early and widespread adoption of digital media means countries across the Middle East and North Africa are spending less on advertising per capita than almost any other region. The UAE, Saudi Arabia and Turkey are among the economies with the lowest ad spending as a percentage of GDP in the world, according to data from […] May 5, 2025
People & Lifestyle Starzplay reports record growth driven by AI Abu Dhabi-backed streaming platform Starzplay said it made record revenue last year, passing $100 million for the first time, supported by “artificial intelligence content discovery.” In 2022, the Abu Dhabi-based ADQ and a unit of federal telecommunications company e& (formerly Etisalat) bought a majority stake in Starzplay for $420 million. Since then revenue at the […] April 24, 2025
Media & Advertising Dubai doubles down on social media with ‘influencer academy’ Sunsets, skyscrapers, shopping sprees. Type #Dubai into any social media platform and you will find thousands of them. Whether they’re promotional films or holiday snaps, the quality and reach of these images can vary widely. Now Dubai’s tourism authority is setting up an “influencer academy” to teach aspiring digital creators how to make the most […] April 21, 2025
Opinion Media & Advertising Dubai chocolate is the golden ticket of city branding Food is part of a place's cultural identity. Plenty of cities and countries have dishes associated with them April 14, 2025
