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Business of Sport

Sports business news from the Middle East. All the important stories, exclusive interviews, plus authoritative opinion and analysis

FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2023

Saudi ticketing app webook plans European expansion

Riyadh-based Webook, which describes itself as Saudi Arabia’s largest booking platform for events and experiences, says it is expanding beyond the Middle East into Europe to tap a growing market for ticketing. Set up in 2016 under the name Hala Yalla, Webook initially focussed as a service to book football pitches, before expanding to include […]

McLaren's Oscar Piastri passes the chequered flag to win the Bahrain Grand Prix on April 13, 2025

Saudi Arabia explores options to own F1 team

Owning a Formula 1 team could be the next step for Saudi Arabia after sponsoring the sport and hosting a grand prix, according to the chairman of the kingdom’s automobile and motorcycle federation. Prince Khalid Bin Sultan Al-Abdullah Al-Faisal told reporters in a video call ahead of this weekend’s race in Jeddah that the interest […]

The 2025 Esports World Cup in Riyadh includes 24 games, adding chess and shooting games such as Crossfire and Valorant

Riyadh offers record prize pool at Esports World Cup

Riyadh will host the Esports World Cup this summer, offering a record prize pool of more than $70 million as the kingdom aims to become a global gaming centre. The tournament, which will run from July 7 through August 24, includes 24 games this season, adding chess and shooting games such as Crossfire, Fatal Fury: […]

Saudi football soccer

Former Saudi owner of English soccer club returns to pitch

The former Saudi royal owner of the English Championship side Sheffield United, Prince Abdullah bin Mosaad bin Abdulaziz Al Saud, is returning to the football market with a sports investment fund worth as much as SAR1 billion ($266 million). Prince Abdullah told the Sports Investment Forum in Riyadh this week that his group intends to […]

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