Oman’s Amouage outgrows ‘overdeveloped’ GCC market

Amouage, the Omani luxury perfume brand, now counts the United States as its biggest revenue generator after three years of continued growth, says Renaud Salmon, the company’s creative officer.

Founded in 1983 by the Albusaidi family, Amouage recorded annual growth of 24 percent in 2023, with global retail sales doubling over the last three years. 

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“It is one of the brands with the highest international awareness coming from Oman,” says Salmon. 

“The segment we’re active in – high perfumery – has been growing [globally]. But we have been outperforming the market.” 

The GCC fragrance and perfumes market is estimated at over $3 billion, according to Mordor Intelligence. With high penetration and high usage, the market feels “overdeveloped”, Salmon says.

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However, he says there is still room for development, especially online. While Amouage’s ecommerce grew by 31 percent last year, one of the trends the company is keeping an eye on is olfactory simulation online – using scent technologies to help people smell online – to propel sales of perfumes. 

“I’ve been exposed to early prototypes. It’s important for Amouage to jump on that when it becomes more than just a gimmick,” says Salmon.

Watch the video to find out more about Amouage’s growth and future plans.