Skip to content Skip to Search
Skip navigation

UAE’s Brands For Less sets sights on Asia and Africa

Brands For Less has 60 stores in the UAE and is planning 75 for Saudi Arabia alone by the end of 2026 BFL Group
Brands For Less has 60 stores in the UAE and is planning 75 for Saudi Arabia alone by the end of 2026
  • $20m centre opened in Saudi
  • Off-price retailer looks beyond GCC
  • IPO an ‘option’ but no plans for now

UAE retail group Brands for Less (BFL Group) has revealed plans for international expansion including a $20 million distribution centre in Saudi Arabia.

The 38,000 square metre facility in Sudan City for Industry and Businesses close to Riyadh will employ 350 people and be able to store three million products.

BFL Group plans to increase the number of stores it operates in Saudi Arabia from 17 today to 75 by the end of 2026.

The company, which sells branded products at discounted prices, has several lines including Brands for Less fashion stores, Toys For Less, Homes For Less and Luxury For Less.

“When we opened our first two or three stores in Saudi we sensed that this is the market where they want the deal the most,” Ayman Beydoun, deputy chief executive officer and group chief operating officer of BFL Group, told AGBI.

“They want that treasure-hunt experience, to be there in the store.”

Founded in Lebanon, Brands For Less opened its first store in Beirut in 1996 and four years later expanded into the UAE, moving its headquarters to Dubai.

It is now present in all six GCC countries.

It operates 60 large format stores – averaging 1,200 square metres – in the UAE alone, where the company is enjoying organic growth of 20 percent year on year.

Beydoun said the plan was to have 103 stores in total by the end of the year.

Brands For Less co-founder Ayman BeydounBFL Group
BFL Group deputy CEO and COO Ayman Beydoun

“It’s a great growth journey to witness and I think there’s a lot more to see in the coming two to three years,” he said.

That includes a foray into international markets, with Africa and Asia viewed as possible destinations.

“Rather than being the largest off-price retailer in the Mena region, we want to be the largest off-price retailer in the whole of Asia, including the Middle East and Africa,” said Beydoun.

The off-price retail market refers to the segment of the retail industry that offers branded merchandise at discounted prices compared to traditional retail stores.

The global off-price retail market size was valued at $316 billion in 2023 and is expected to reach $559 billion by 2030, according to Coherent Market Insights.

BFL Group moved quickly to dismiss reports earlier this year of a planned sale of a minority stake in the company.

Beydoun revealed that they continue to “explore options” for future fundraising.

“We have plans to make BFL Group a global concept. Now whether that comes in from self funding from the business, or comes in from a minority business, or an IPO, that’s something that we will explore,” he said.

“There are no current plans for an IPO. This might be an option in the future.”

Latest articles

A solar plant in Uyayna, north of Riyadh. Solar power will contribute to Saudi Arabia's 2030 renewable goal

Renewables target for 2030 in sight for Saudi Arabia

Saudi Arabia will expand its renewable energy output sixfold by 2030 if it continues at its current pace, a survey found this week. But it will need to add 20GW of capacity annually if it is to reach an ambitious government target laid out last year. In December the government set a new target of […]

Saudi Arabia’s GDP in 2025 should rise 6 percent, the IMF has predicted

IMF cuts Saudi GDP growth prediction

The International Monetary Fund (IMF) has cut its estimate for Saudi economic growth in 2024 to 2.6 percent in its most recent World Economic Outlook, but raised its expectation for 2025.  The IMF’s April report says it’s GDP estimate is down from the 2.7 percent in predicted in January. However, the it said that Saudi […]

reducing inflation Egypt Mohamed Maait finance minister

Reducing inflation is Egypt’s top priority, says minister

Reducing inflation in Egypt to align with the central bank’s target is the government’s main priority, the country’s finance minister, Mohamed Maait, has announced. Inflation in Egypt fell to 33 percent in March from 38 percent in September, passing the central bank’s target range of a 5 to 9 percentage point fall. Maait, speaking at […]

The Khazna facility will raise utility Ewec’s total installed solar PV capacity to 5.5 gigawatts

Developers sought for Abu Dhabi’s Khazna solar plant

Emirates Water and Electricity Company (Ewec) is seeking developers to build a 1,500 megawatt solar power facility in Abu Dhabi as the emirate ramps up its green energy drive. The utility has issued a request for proposals to qualified companies that have expressed interest in developing the Khazna Solar Photovoltaic project. A total of 27 […]