Skip to content Skip to Search
Skip navigation

Alabbar-founded Noon cuts 10% of jobs to lower costs

Person, Human, Crowd Creative Commons
Noon has been cutting costs and reducing headcount for the past year and a half, said Alabbar

E-commerce platform has cut about 10 percent of its roughly 3,400-strong workforce to boost efficiency and lower costs.

The layoffs at the Dubai-based firm include roles in marketing, advertising and other departments, the company founder Mohamed Alabbar told Bloomberg.

Noon has been cutting costs and reducing headcount for the past year and a half, Alabbar added.

“We started before the big tech companies did, but we’re done now,” he stated.

Noon was established in 2016, with Alabbar raising $1 billion from backers such as Saudi Arabia’s Public Investment Fund (PIF).

In 2021, Alabbar said investors, including the PIF, were set to invest another $2 billion to help Noon upgrade its infrastructure to speed up deliveries, the news report said. 

Alabbar said the company’s “cash burn rate has gone down drastically and margins are getting better” and so it “may not need to get that $2 billion”. 

Noon operates in the UAE, Saudi Arabia and Egypt and was looking to expand to other nations across the Middle East.  

In November 2022, Noon said it would build the UAE’s largest fulfilment centre in Abu Dhabi as part of an anchor investment into the emirate’s fast-growing e-commerce space.

The 252,000 sq m facility will be developed in collaboration with Abu Dhabi Investment Office, fuelling the next growth phase in the emirate’s digital economy.

Latest articles


Dubai launches one-stop hub to streamline government services

People in Dubai can now obtain an Emirates ID, register a company, open a bank account and more under one roof following the opening of the Emirates Government Services Hub (EGSH). Owned by Sheikh Mohammed Bin Maktoum Bin Juma Al Maktoum, a member of the Dubai Royal family, EGSH allows clients to access all essential […]

In association with
Thailand's consul general Kitinai Nutakul visits the Saudi Ministry of Foreign Affairs in Jeddah

Thailand opens investment office in Saudi Arabia

Thailand’s Board of Investment (BOI) is opening its first Middle East office in Saudi Arabia, signaling a deepening of economic ties between the nations after a longstanding diplomatic spat. The office will focus on attracting Saudi investment into Thailand’s targeted industries and supporting Thai entrepreneurs looking to invest in the region, the BOI said in […]

hajj saudi arabia

Saudia reports big rise in international passengers

Saudi Arabia’s national carrier Saudia reported a 24 percent increase in international passengers to 9.1 million in the first half of 2024. There was also a 13 percent rise in the number of flights. The Hajj pilgrimage in June played a large part in the growth.  The number of passengers flying on domestic routes rose […]

renewables target dam

World is off track to meet Cop28 renewables goal

The world is far from reaching its 2030 renewables target, the International Renewable Energy Agency (Irena) said on Thursday. Countries committed at the Cop28 summit in Dubai last year to treble renewables capacity in order to limit global warming to 1.5C. To stay on course global capacity growth needs to accelerate to a minimum rate […]