Skip to content Skip to Search
Skip navigation

Blinx launches to cater to ‘tech-savvy youth’

The Blinx headquarters in Dubai Media City Blinx
The Blinx headquarters in Dubai Media City includes 'extended reality' studios and VR production capabilities
  • Blinx is based in Dubai Media City
  • Focuses on millennials and Gen Z
  • Blends mainstream and digital media

A new digital media centre has launched in the Middle East focusing on Gen Z and millennial content creation, storytelling and reporting.

Dubai-headquartered Blinx (spelt as “blinx”) wants to capitalise on the region’s burgeoning media and entertainment industry, expected to be worth over $61 billion by 2028, according to research from Mordor Intelligence.

Blinx will be driven by content from the youth of the Middle East, connecting Gen Z and millennials across multiple screens, platforms and smart devices.

“This is a young generation that is very much globalised and hyper-connected. They are into gaming, they watch YouTube and videos, they’re on Instagram and TikTok, X etc,” said Nakhle Elhage, Blinx general manager. 

“They need a trusted source of information, news and lifestyle stories, hence the launch of Blinx, which provides that and more in a way that isn’t boring to its audience.”

According to the Global System for Mobile Communications, in 2021 the number of mobile internet users in Mena exceeded 300 million.

The World Association of News Publishers estimates that people in the region spend an average of 3.5 hours a day across social media platforms.

“The youth are very much on their smart devices, mobiles phones, screens etc, and they’re getting a lot of noise and distraction from these multiple sources,” said Elhage.

“Blinx will give them the best of both worlds. The accuracy, credibility, fact checking of mainstream media, yet the agility, creativity and fast-pace of social and digital.”

The 15th annual Asda’a BCW Arab Youth Survey revealed nearly half of participants hope to establish their own businesses in the next five years. 

However, the Mena region has one of the highest global youth unemployment rates, at more than 26 percent. The World Bank reports that 32 percent of youth aged 15 to 24 are jobless. To address this, the UN stresses the region’s need to create 33.3 million jobs by 2030.

Blinx currently employs nearly 150 young professionals from across the Mena region, broadcasting from its headquarters in Dubai Media City.

Fadi Radi, Blinx chief creative officer, said that its featured stories “cater to tech-savvy youth, offering a blend of entertainment and insightful inspiration”.

Elhage added that its smart TV app offers exclusive long-form content such as investigations, talk shows and live broadcasts.

Blinx studioBlinx
Blinx employs almost 150 young professionals from across the Mena region

The HQ includes metaverse and extended reality studios, production facilities with VR capabilities, AI-enhanced tools and advanced data analytics.

Tareq Ahmed Al Masaood, a director and partner of Al Masaood Group and a prominent member of the Abu Dhabi business and investment community, is behind the new media venture, together with a group of UAE-based businesspeople.

Latest articles

Flooding in Dubai affected many people's homes. Emaar has promised .free repairs for its residents, and an upgraded sewerage system is planned

Emaar promises free repairs as Dubai launches sewerage system

Emaar Properties is offering free repairs to residents whose homes were damaged during this week’s extreme flooding, as Dubai also announced an AED80 billion ($22 billion) sewerage system. The developer announced on Friday that it would repair all homes in its communities affected by the historic levels of rain, “at no cost to residents”. Emaar’s […]

A customer paying with a credit card inside the Black Friday Market in Beirut. Lebanon wants more people to move away from cash

Lebanon launches plan to promote use of bank cards

Lebanese central bank Banque du Liban announced a new agreement on Thursday that it hopes will result in a rebound in the use of bank cards. As part of the agreement, Mastercard and Visa will lower card fees on transactions, particularly for people with bank accounts based outside Lebanon. In a press release, the bank […]

Construction work in Kuwait. Nurseries, schools and shops are being built for the new residential district of Al Metlaa

Kuwait signs $140m contracts for Al Metlaa development

Kuwait’s Public Authority for Housing Welfare (PAHW) has signed two contracts worth KD42 million ($140 million) to construct public buildings in Al Metlaa, a new residential district north of Kuwait City. Nurseries, stores, schools and shops will be included, state news agency Kuna reported. Electricity connections have been provided for 109 buildings in the district, […]

Iraq gas oil

Iraq to auction 30 oil and gas projects this month

Iraq will auction 30 new oil and gas projects in two licensing rounds before the end of April. The bidding round will be held on April 27, Reuters reported, citing an oil ministry statement. Last October Iraq passed a long-awaited oil and gas law, which will help the country attract more international investments into the hydrocarbon industry and boost government revenues.  Ali Metwally, an […]