Top Turkish holiday resort reports hotel rates at record highs

Unsplash.com/Atıf Zafrak

The Turkish holiday destination Antalya saw hotel rates in 2023 rise 19.35 percent year on year.

The average daily rate (ADR) for hotels in Antalya reached €172.1 ($186.21), Hürriyet Daily News reported, citing data from the Hotel Association of Türkiye (TÜROB).

The revenue per available room (RevPAR) rose 8 percent year on year to €96.8.

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The increase in daily rates saw occupancy at Antalya hotels fqll to 56.2 percent in 2023, from 62.2 percent in the previous year.

The occupancy rate stood at 65.4 percent in 2019 before the pandemic severely hit the global tourism and travel industries.

Antalya last year attracted 15.7 million foreign tourists. A total of 3.46 million Russians visited, up 14 percent from 2022.

Germans constituted the second-largest group of foreign holidaymakers at 3.36 million, a 19 percent growth year on year.

British tourists visiting Antalya also grew by 15 percent, reaching 1.3 million.

In Istanbul, ADR rose to €143.5 in 2023 from €136.5 in 2022. However, RevPAR fell from €101.8 to €93.52, as the occupancy rate dropped from 74.6 percent to 65.2 percent.

The government’s measures to lower inflation will help costs and hotel prices to stabilise, said Kaan Kavaloğlu, the president of the Mediterranean Touristic Hoteliers and Operators Association.