Skip to content Skip to Search
Skip navigation

Gulf SWFs named as potential suitors of The Ivy

The Ivy outlet in London Petra Figueroa/SOPA Images
The Ivy name now appears on a host of outlets in the Ivy Brasserie and Ivy Cafe chains
  • £1bn price tag on restaurant chain
  • Sale expected by end of June
  • Ex-PM of Qatar currently owns 50%

Gulf sovereign wealth funds are among a host of buyers said to be interested in taking charge of the group behind the UK’s prestigious Ivy restaurant.

A £1 billion ($1.26 billion) sale is expected to be complete by the end of June.

Troia, the company that owns the Ivy and some 50 other restaurants, is 50 percent owned by Sheikh Hamad bin Jassim bin Jaber al-Thani, the former prime minister of Qatar.

The other half of Troia is owned by the British businessman Richard Caring.

A report in The Times said the sheikh was looking for a complete sale, while Caring was hoping to sell half of his stake and retain a 25 percent interest in the company.



Troia’s holdings include the Ivy Asia, Ivy Brasserie and Ivy Café brands, Granary Square and the Brasserie of Light at Selfridges. The flagship Ivy restaurant, in the heart of London’s theatreland, has been attracting celebrities for around a century.

As many as 10 sovereign wealth funds and family offices are said to have registered interest in the sale, including the Abu Dhabi Investment Authority (ADIA) and Mubadala.

AGBI has contacted ADIA, Mubadala and The Ivy Collection for comment.

Gabrielle Mather, founder and CEO of the business consultancy Restaurant Secrets, said larger organisations were realising that the food and beverage industry “is very lucrative if played right and with sufficient capex and budgets to sustain a longer ROI period for investors”.

“These funds don’t invest lightly and they usually have expertise on board that can spend the time for due diligence and discern the potential risks involved with a major move like this.”

HSBC has been charged with overseeing the sale.

Troia had earnings of £55 million before interest, taxation, depreciation and amortisation in 2022.

Latest articles

The SPA report highlighted a number of metrics as being on target, including home ownership of 53.7 percent

Third of Vision 2030 projects ‘completed’ government says

One third of 1,064 planned projects have been completed so far under the Vision 2030 economic transformation plan, the Saudi government said in its annual progress report on the reform programme.   The report also said 561 initiatives were on track, according to the state-owned Saudi Press Agency, publishing its major findings. It was not […]

Tawfik Alzaidi

Saudi director’s labour of love takes the kingdom to Cannes

For the first time a Saudi film has been selected to compete in the Cannes film festival, catapulting its little-known self-taught director into the limelight. Tawfik Alzaidi was so surprised that he’d managed to break through to the big time that he kept the news that his film Norah had been accepted for the ‘Un […]

Migrants attempting to reach Italy from Tunisia. About 270,000 so-called irregular migrants arrived in the EU via sea crossings last year

EU reveals total aid to North Africa to combat migration 

The European Union provided €673 million ($718 million) in funding to four North African countries from 2021-23 to help the quartet reduce what it calls irregular migration to the 27-member bloc, official data shows. Last year about 270,000 “irregular migrants” arrived in the EU via sea crossings, 64 percent more than in 2022. Crossings from […]

Joby Aviation's CEO JoeBen Bevirt (2nd left) at the signing of a multilateral agreement with the three Abu Dhabi government departments

Abu Dhabi signs multiple deals to launch air taxi services in 2025

A commute from Abu Dhabi to Dubai could take only 30 minutes next year, with the introduction of air taxi services significantly slashing travel time between the emirates. The electric aircraft manufacturer Joby Aviation signed agreements this week with Abu Dhabi’s Department of Municipalities and Transport, Department of Economic Development and Department of Culture and […]