Skip to content Skip to Search
Skip navigation

PIF unit launches $354m entertainment centre in Aseer 

By Pramod Kumar
An artist rendering of Seven's planned entertainment centre in Aseer Seven
An artist rendering of Seven's planned entertainment centre in Aseer

Seven, a wholly owned subsidiary of the Public Investment Fund (PIF), has launched its fifth entertainment destination in Saudi Arabia.  

The SAR1.3 billion ($353.96 million) project near Abha International Airport will cover a land area of 64,000 sq m with a built-up area of more than 79,000 sq m.  

The architecture, designed by California-based firm Gensler, is inspired by the ancient stone buildings of the area.

“Seven’s entertainment destination in Abha is one of the key projects in Aseer which will support our ambition to become a global destination all year round,” said Prince Turki bin Talal bin Abdul Aziz Al Saud, chairman of Aseer Development Authority. 

Abdullah AlDawood, chairman, Seven, added that the company expects a GDP contribution of more than SAR4 billion and over five million visitors by 2030.  

Seven has appointed Modern Building Leaders to undertake the construction works.  

The Abha centre will have eight attractions, which include a jungle-themed edutainment attraction created in partnership with Warner Bros.  

Seven is investing more than SAR50 billion to build 21 entertainment destinations.  

The projects will come up in 14 cities across the Kingdom, such as Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jizan, Buraidah, and Tabuk. 

Latest articles

Aircraft, Airliner, Airplane

Kuwait Airways 2023 revenue soars 16% to $1bn

Increased passenger volume and flight operations increased revenues at Kuwait Airways by 16 percent in 2023. The topline reached KD335 million ($1.1 billion) last year, as the number of flights soared 26 percent year on year to 32,839, the state-run Kuwait News Agency reported, citing chairman Abdulmohsen Alfagaan. No details were shared on profit or […]

A Mitsubishi H3 rocket on the launchpad in Japan. The UAE will use the model in its asteroid belt mission

UAE and Mitsubishi sign agreement for asteroid belt mission

The UAE has signed an agreement with Mitsubishi Heavy Industries to provide services for its 2028 mission to the asteroid belt.  The Emirates Mission to the Asteroid Belt – the first multiple-asteroid tour and landing mission to the main belt that lies between Mars and Jupiter – will launch the Mohammed Bin Rashid Explorer spacecraft […]

Outdoors, Ground, Nature

IMF gives Jordan access to $131m as reforms continue

The International Monetary Fund (IMF) will grant Jordan access to $131 million as the country’s economic reform programme remains strong despite it facing a challenging external environment. The release of the funds remains subject to approval by the IMF’s management and executive board. “Jordan continues to show resilience and maintain macro-economic stability, despite the headwinds […]

Architecture, Building, Factory

Oman public revenue tops $21bn as oil earnings surge

Oman’s public revenue rose to OMR8.1 billion ($21 billion) by the end of August 2024, up 3 percent year on year, thanks to a surge in oil income. Net oil revenue reached OMR4.65 billion ($12 billion), rising 12 percent from OMR4.15 billion ($10.8 billion) a year earlier, the state-run Oman News Agency reported. The average […]