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Wio Bank

Latest Wio Bank DevelopmentsAI Insights

Wio Bank leads in providing the highest interest rate for savings accounts and offers free SWIFT transfers with low fees in the UAE. This strategic move aims to make financial services more affordable and accessible across the region1.

The bank, which is jointly owned by Abu Dhabi Holding Company, Alpha Dhabi, Etisalat and First Abu Dhabi Bank, focuses on supporting SMEs in the UAE through its Wio Business product. The company aims to simplify banking tasks for businesses by offering automated VAT saving, invoicing and virtual cards2.

Wio has entered into a partnership with venture capital firm Flat6Labs to speed up the bank account opening process for startups. Startups in the Flat6Labs' seed programme, Ignite, receive priority in account opening to overcome challenges faced by entrepreneurs in the UAE3.

It has appointed new senior executives, including Salem Al Nuaimi as chairman and Jayesh Patel as CEO. The appointments come after a strategic decision to enhance its digital banking push in the UAE, backed by an initial capital of AED 2.3 billion4.

Wio recognises the competitive landscape in UAE's fintech sector, especially with new players like Revolut entering the market. Chief Financial Officer Prakash Sunkara states that Revolut's entry fosters competition and enhances services provided to customers5.

Wio Bank Overview

Wio Bank is a digital financial platform based in Abu Dhabi and regulated by the Central Bank of UAE.

It is jointly owned by Abu Dhabi Development Company (ADQ), e& (formerly Etisalat), First Abu Dhabi Bank (FAB) and Alpha Dhabi Holding.

Wio Bank is built around three main business lines: digital banking apps, embedded finance and banking-as-a-service (providing banking through third-party distributors).

Wio Personal is for individuals to manage personal finances, while Wio Business is aimed at supporting UAE-based SMEs and freelancers.

Wio Bank has around 250,000 retail customers but plans to double this number and boost its SME customer base.

The bank says it aligns with UAE’s Digital Economy Strategy, which aims to double the digital economy’s contribution to the country’s GDP over the next decade and promote the UAE’s position as a regional and global hub for digital economy.

Wio Bank News

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