Skip to content Skip to Search
Skip navigation

Business of sport: Where the Middle East money goes

The World Economic Forum has reported that the Middle East’s sports industry is expected to grow by 8.7 percent by 2026, compared with global sector growth of 3.3 per cent over the same period.

AGBI recently hosted the Business of Sport roundtable covering a wide range of pressing topics, including M&A activities; outbound vs inbound investments into the Gulf region; regulatory challenges; the evolution of sports broadcasting and the power of unscripted content; and whether the next football World Cup will be held in Saudi Arabia. 

On the panel are:

Robin Butteriss, partner and corporate finance advisor at consultancy firm Deloitte Middle East. Deloitte’s Sports Business Group caters to clients across 40 countries and 30 different sports. 

Klaus Kajetski, founder and CEO of Yalla Esports, one of the region’s largest gaming and esports agencies.

Azhar Muhammad Saul, COO of Paradigm Sports, a multi-sport business and media company with clientele including the martial artists Conor McGregor and Johnny Walker, the kickboxer Rico Verhoeven, and American football player Josh Tupou.

Watch the video to find out why, according to Butteriss, there is a “torchlight focused on this region”.

Latest articles

Turkey foreign property sales

Foreigners turning back on Turkish real estate

Foreign buyers are increasingly shunning the Turkish property market, wary of high prices, the expensive cost of living and a less welcoming environment for overseas real estate investors. There were only 2,064 residential units sold to foreign buyers in May, 35 percent down on the same month last year, data issued by the state statistics […]

Adult, Male, Man

UAE to invest in Turkey’s economic sectors says minister

The UAE is willing to invest across numerous sectors in Turkey, said Emirati energy and infrastructure minister Suhail Al Mazrouei. The Gulf state is exploring opportunities in the energy, agriculture, transportation, tourism and other sectors, state-run Anadolu Agency (AA) news agency reported, citing the minister on the sidelines of the St. Petersburg International Economic Forum. […]

Opec Secretary General Haitham Al Ghais says peak oil 'is not on the horizon'

Upstream oil and gas ‘needs more annual investment’

Annual capital expenditure for exploration and production in the upstream sector of the oil industry needs to increase by 22 percent by 2030 because of growing demand and cost inflation, experts say. A cumulative $4.3 trillion needs to be invested between 2025 and 2030, according to a report by the International Energy Forum (IEF) and […]

Rothschild Saudi

Edmond de Rothschild to run funding vehicle for Saudi projects

The Edmond de Rothschild Group is establishing a funding vehicle for infrastructure projects in Saudi Arabia along with the local firm SNB Capital, as part of a deal in which the Swiss investment bank will set up offices in the country.  Saudi Arabia’s massive economic diversification programme has run into financial obstacles as it faces […]