Opinion Business of Sport Bad boys of sport can be a good investment for brands Tennis star Nick Kyrgios attracts sponsors and Instagram followers by being maverick August 29, 2022
Opinion Business of Sport LIV Golf joins a long list of sport events where money talks Sports stars have always been faced with the question of whether to choose morals over money July 11, 2022
Media & Advertising How stars can impact a business Prior to basketball legend Michael Jordan’s Nike association, which started in the mid-1980s, rival Adidas was 50 percent larger revenue-wise. With about $100 million in sales from the first year working with Jordan, Nike now stands above competitors in basketball sneaker sales with player endorsements continuing to support the brand’s growth. Jordan remains synonymous with […] June 25, 2022
