Skip to content Skip to Search
Skip navigation

Wearable tech shoppers track price as well as health

Analysts say consumers believe that wearable technology can help improve their health and quality of life Sofiia Shunkina/Alamy via Reuters
Analysts say consumers believe that wearable technology can help improve their health and quality of life
  • Sales of mid-range wearables up 50%
  • Lack of innovation inhibits premium growth
  • UAE and Saudi Arabia lead the way

Gulf consumers who are interested in wearable tech – smart watches, rings, glasses and implants – are opting for mid-range gadgets rather than premium devices, industry experts have told AGBI.

Dubai retailer Jumbo Electronics reported 50 percent year-on-year growth in the AED600-1,000 (about $163-$272) price segment in the first four months of 2024. The AED1,000-1,500 category grew by just 32 percent over the same period.

Shoppers cannot justify the cost of high-end gadgets because of a lack of innovation, the industry analysts said. This trend is not lost on major technology brands. 



“Established players like Apple, Huawei and Samsung are also increasingly focusing on products that fall under the AED1,000 mark,” said Vikas Chadha, CEO of Jumbo Electronics.

While the wearables market in the GCC is still young, according to Jack Leathem, research analyst at Canalys, the UAE and Saudi Arabia are promising long-term markets, fuelled by a growing consumer interest in health and fitness. 

“Residents are extremely interested in tracking health metrics such as heart rate and physical activity and are therefore turning to wearables,” Leathem said. 

“Consumers in both markets express not only their interest, but their belief that tracking health metrics can significantly improve their quality of life and public health too,” he said.

However, Leathem warns that these devices have limitations.

Clothing, Coat, Shirt Dr Ayaz Ahmed cautions that wearable tech can give inaccurate readingsSupplied
Dr Ayaz Ahmed cautions that wearable tech can give inaccurate readings

“Can a fitness band really tell you anything you wouldn’t know if you’re already exercising regularly?” he said.

Actionable insights are not always available, leaving users unsure how to interpret and improve their readings.

The accuracy of these devices varies greatly, with the risk of false readings leading to unnecessary medical consultations and wasted resources, according to Dr Ayaz Ahmed, a specialist in internal medicine at Aster Cedars Hospital & Clinic.

“Incorrect data could also lead to misdiagnosis or inappropriate treatments,” Dr Ahmed said. “Calibration, validation and standardisation of these devices are necessary to ensure they provide reliable data.”

The focus on affordability can be seen across the consumer tech sector. The Middle East’s smartphone market is flourishing, with shipments (excluding Turkey) reaching more than 12 million units in the first quarter of 2024 – an increase of 39 percent – but consumers are favouring budget-friendly Chinese brands over iPhone and Samsung.

Indoors, Person, Adult Jumbo said that sales of mid-range wearable tech increased by 50% year on year in the first four months of 2024, while sales in a higher price bracket grew by 32%Jumbo
Jumbo said that sales of mid-range wearable tech increased by 50% year on year in the first four months of 2024, while sales in a higher price bracket grew by 32%

Market research firm Canalys reported that Chinese smartphone brand Transsion recorded quarter-on-quarter growth of 10 percent, followed by Xiaomi (up 7 percent) and Honor (up 4 percent). By comparison, Samsung’s Q1 volumes dropped 17 percent after weak sales of its lower-priced A-series models. Regional sales at Apple fell 14 percent.

However, some companies in the wearables sector are making advances to try to compete. Oura and Samsung are introducing health insights powered by machine-learning algorithms, such as Oura’s cardiovascular age feature, which estimates how quickly the heart is ageing compared to chronological age. 

“Improvements in battery life mark the beginning of a new era in smart watch technology and such advancements are poised to address a long-standing consumer complaint and may prompt more users to upgrade their devices, as well as attract new buyers,” Leathem said.

The most significant shift, however, might come from advanced sensors, according to market intelligence firm IDC.

“Once advanced sensors… that can measure blood pressure or glucose hit the market, things will change and we may see premium models go up in popularity,” an IDC report said.

Latest articles

Opec Secretary General Haitham Al Ghais says peak oil 'is not on the horizon'

Upstream oil and gas ‘needs more annual investment’

Annual capital expenditure for exploration and production in the upstream sector of the oil industry needs to increase by 22 percent by 2030 because of growing demand and cost inflation, experts say. A cumulative $4.3 trillion needs to be invested between 2025 and 2030, according to a report by the International Energy Forum (IEF) and […]

Rothschild Saudi

Edmond de Rothschild to run funding vehicle for Saudi projects

The Edmond de Rothschild Group is establishing a funding vehicle for infrastructure projects in Saudi Arabia along with the local firm SNB Capital, as part of a deal in which the Swiss investment bank will set up offices in the country.  Saudi Arabia’s massive economic diversification programme has run into financial obstacles as it faces […]

Turkey foreign property sales

Foreigners turning back on Turkish real estate

Foreign buyers are increasingly shunning the Turkish property market, wary of high prices, the expensive cost of living and a less welcoming environment for overseas real estate investors. There were only 2,064 residential units sold to foreign buyers in May, 35 percent down on the same month last year, data issued by the state statistics […]

2KEY8G1 Emirates Airline Airbus A380 aircraft landing. Aerial view of Emirates Airlines A380-800 airplane. An Emirates plane coming in to land at LAX; a spokesperson for Emirates said the contraventions were for safety reasons

US fines Emirates for operating in prohibited airspace

Emirates has been fined $1.5 million by the US Transportation Department for operating flights carrying JetBlue Airways’ JBLU.O designator code in prohibited airspace. The transportation department said that between December 2021 and August 2022, Emirates operated a significant number of flights carrying the JetBlue Airways code between the United Arab Emirates and the United States […]