Skip to content Skip to Search
Skip navigation

UK company plans purchase of UAE car trade start-up Seez

By Chris Hamill-Stewart
Seez provides a range of tools for car dealerships Supplied/Seez
Seez provides a range of tools for car dealerships

Seez, a Dubai-based start-up, has announced its proposed acquisition by UK-based automotive technology company Pinewood AI.

The deal is worth $46.2 million and will comprise cash alongside shares, the company said in a statement.

Seez is a technology company that provides digital services for car dealerships aimed at increasing sales, including an AI virtual assistant, digital marketing services and ecommerce tools.

Pinewood AI’s parent company Lithia Motors is one of the largest dealer groups globally. It said that it aims to integrate Seez’s AI virtual assistant across its global network of dealerships.

Seez was founded in 2016 in Dubai and now operates in 16 markets worldwide, including Mexico and Australia.

Last year the company raised $4.2 million in a funding round.

Latest articles

Person, Clothing, Footwear

S&P raises Saudi Arabia’s rating amid ongoing reforms

S&P Global Ratings has upgraded Saudi Arabia’s rating to “A+” from “A” with a stable outlook, citing socioeconomic and capital market reforms. Strong non-oil growth and rising oil volumes from 2025 will support medium-term growth prospects, it said. Saudi Arabia’s National Debt Management Center welcomed the upgrade, saying it would allow the kingdom to issue […]

Mubadala has oil and gas investments in Thailand, Indonesia, Malaysia and Oman

Adnoc targets Mubadala’s energy assets

State-owned Abu Dhabi National Oil Company (Adnoc) is reportedly considering acquiring the energy assets of Mubadala Investment Company, one of the emirate’s sovereign wealth funds. Talks between the two companies, which stalled over valuation, are expected to resume soon, possibly after the end of Ramadan, Bloomberg reported, citing informed sources. The deal was previously valued […]

The 17 aircraft are expected to reduce DAE's weighted average passenger fleet age to 6.9 years

Dubai Aerospace buys 17 aircraft for $1bn

Dubai Aerospace Enterprise (DAE), the Middle East’s largest aviation leasing and engineering company, has acquired 17 aircraft for $1 billion from multiple sellers, the company said in a statement. Eighty percent of the aircraft are manufactured by Airbus, while the remaining 20 percent are from Boeing. The aircraft have been leased to 11 airlines in […]

Person, Worker, Clothing

Turkey imports crude from Brazil after Russian oil ban

Turkey’s largest oil refiner Tupras is set to receive a cargo of Itapu crude early next month, its first such purchase from Brazil, according to a source with knowledge of the matter, and ship tracking data. Tupras last month said it had stopped buying Russian crude after the US announced new sanctions on Russia’s oil industry on […]

Symbol, Text, Number

UK’s Capricorn explores more investment in Egypt

British oil and gas producer Capricorn Energy is in advanced talks with state-owned Egyptian General Petroleum Corporation to improve the terms for Western Desert gas concession agreements. The talks include an improved gas price for incremental production and new discoveries alongside modernised commercial terms, the company said in a statement. Capricorn and Cairo-based independent exploration […]

2HD8E32 Estate Agent Showing Property For Young Buyers

High demand drives gains in Abu Dhabi real estate

Rental and sale prices in Abu Dhabi grew strongly in 2024, driven by tight supply and intense competition in the property market, according to a market survey. Residential rents grew 20 percent in 2024, while sales prices climbed by 11 percent, according to real estate consultancy Cushman & Wakefield Core. Prices for homes in Khalifa […]

UAE microchips Sheikh Tahnoon bin Zayed al Nahyan

Sheikh Tahnoon to lobby US to ease UAE microchip controls

The UAE’s national security adviser, Sheikh Tahnoon bin Zayed Al Nahyan, is to travel to Washington to try to convince the Trump administration to ease export controls on advanced semiconductors. Sheikh Tahnoon, the brother of the UAE’s president, will press US cabinet officials for easier access for the UAE to American technology and discuss further […]

Side view of professional female IT developer from Middle East coding at ease on laptop while sitting at workstation with several computers in office

Gulf digitalisation growth barely moving needle in productivity

Improvements in the availability and quality of digital infrastructure and services have yet to impact productivity growth in the Gulf economies in any meaningful way, according to IMF officials, past and present. The digitalisation of government services – through online portals for administrative tasks or e-procurement platforms – as well as the advent of tele-health […]

Saudi people in the bird and poultry market, Najran Province, Najran, Saudi Arabia

Poultry producer Entaj to list on the Saudi Stock Market

The Arabian Company for Agricultural and Industrial Investment (Entaj) will list on the main market of the Saudi Tadawul on Monday with a share price of SAR50 ($13.30). It will be the fourth company to list on the main Saudi market in 2025 after the beauty ecommerce company Nice One and health care group Almoosa […]

Jordan's capital, Amman. It buys or sells gold reserves almost every month, more frequently than its Mena peers

Jordan most active gold trader as Mena states adjust holdings

Middle Eastern states are upping their trade in gold as price shifts create opportunity. Qatar, Egypt and Jordan have all bought sizeable amounts of gold in recent months, according to data from the World Gold Council and official announcements. Qatar and Egypt increased their holdings by 1.2 and 0.5 tonnes respectively, March data from the […]

Newcastle United players in a penalty shoot-out versus Chelsea. The PIF-backed club may be playing to bigger crowds if plans for a 65,000-capacity stadium go ahead

PIF considers new stadium for Newcastle United

Saudi Arabia’s sovereign wealth fund is considering funding a new stadium development for English Premier League (EPL) side Newcastle United, according to UK media reports. The Public Investment Fund (PIF), which has over $925 billion worth of assets, led a buyout of Newcastle in October 2021, alongside PCP Capital Partners and RB Sports & Media […]