Skip to content Skip to Search
Skip navigation

Chalhoub Group in venture with Italian luxury brand

OTB Group has a presence in Dubai with its Maison Margiela store in the Dubai Mall Alamy via Reuters
OTB Group has a Maison Margiela store in the Dubai Mall
  • OTB Group plans stores across Gulf
  • JV to make ‘significant investments’
  • Luxury spending increasing

Luxury distributor Chalhoub Group has entered into a joint venture with Italian fashion conglomerate OTB Group to expand the brand’s footprint in the Gulf.

OTB (which stands for Only The Brave) owns the Diesel, Jil Sander, Maison Margiela, Marni and Viktor&Rolf brands, the Staff International and Brave Kid companies, and holds a stake in the Amiri brand.

OTB and Dubai-based Chalhoub Group said in a statement that they will make “significant investments” to increase OTB’s retail and e-commerce presence in the region for its Jil Sander, Maison Margiela and Marni brands.



The partnership aims to open at least 15 retail stores over the next five years in the UAE, Qatar, Saudi Arabia and Kuwait and expand its presence in key department and concept stores across the region.

“We want to introduce the beauty of our brands to the Middle East and spread it throughout the region, one of the world’s most interesting markets today,” OTB founder and chairman Renzo Rosso said in the press statement.

Chalhoub Group holds significant influence in the luxury market with a portfolio including 10 owned brands and over 450 international brands.

The Gulf represents a critical growth market for international fashion brands against a backdrop of challenging global economic conditions for the sector. 

McKinsey’s latest analysis of fashion forecasts predicts global industry top-line growth of 2 to 4 percent in 2024, with the luxury segment expected to generate the largest share of profit. 

Savills’ Global Luxury Retail 2024 Outlook notes that while there are headwinds in the global luxury retail market, the Middle East has been moving up the agenda for expensive brands. 

In Dubai – a key driver of store activity in the Middle East – there has been significant growth in luxury spending due to improving tourist inflows and an influx of high-net-worth individuals.

The report said the pandemic also highlighted the potential of “relatively underserved markets with affluent populations”, such as Riyadh and Dubai.

According to Boston Consulting Group, the value of the Middle East luxury goods market, put at €15 billion ($16.5 billion) in 2023, is forecast to double by 2030.

Latest articles

Saudi inflation June 2024. Clothing and footwear prices in Saudi Arabia were down 3.2 percent year on year in June, and 0.2 percent month on month

Non-oil discounting brings Saudi inflation down

Saudi Arabia’s year-on-year consumer inflation rate fell to a low of 1.5 percent as non-oil businesses competed over prices but the wholesale price index remained at a high of 3.2 percent, reflecting high prices globally.  The consumer price index was down from 2.7 percent in June 2023. The CPI was also down from the 1.6 […]

hasan al fardan

Fintechs having ‘no impact’, says remittances CEO

Fintechs are no threat to the UAE-based remittances company Al Fardan Exchange, its CEO Hasan Al Fardan has declared. Al Fardan said there was no intention to drop fees to compete with finance technology startups. To date, he said, fintechs have had “no material impact on our business or our operations. We are hitting record […]

Almost 300,000 European visitors contributed to Oman's hotel revenues growing by more than 10 percent

Oman hotel revenues increase more than 10%

Hotel revenues across Oman were up by more than 10 percent in the first five months of 2024, fuelled by an increasing number of Asian and European visitors to the sultanate. Three-to-five star hotels reported revenues of OR108 million ($281 million) at the end of May, the latest data from the National Centre for Statistics […]

Saudi fishing trawlers

Saudi fishing industry bolstered by support plan

Saudi Arabia’s fishing industry has landed a financial support programme from the government as part of plans to develop and safeguard the sector. Fish production in the kingdom increased 80 percent in 2023 year on year to 214,600 metric tonnes. The goal is to increase that by 7 percent to 230,000 tonnes this year. The […]