‘Pokémon Go’ maker to sell game division to Scopely

Alamy via Reuters Connect

• Saudi Arabia’s Scopely offers $3.5bn
• Niantic Labs to focus on geospatial tech
• Advances Saudi ambitions for gaming

Niantic Labs has said it would sell its video game division to Saudi Arabia-owned Scopely for $3.5 billion as the US augmented reality company shifts focus to geospatial technology after failing to recreate the success of its 2016 smash hit Pokémon Go.

The deal, announced on Wednesday, also advances Saudi Arabia’s ambitions to become the “ultimate global hub” for gaming. The kingdom’s sovereign wealth fund, via Savvy Games, bought Scopely for $4.9 billion in 2023 as part of a broader push by the country to diversify beyond fossil fuels.

Niantic said it would distribute an extra $350 million to its equity holders under the deal. It will also spin off its geospatial AI business into a new firm called Niantic Spatial, which will be led by its founder and CEO John Hanke.

• Saudi company in talks to buy Pokémon Go maker
• PIF-owned Savvy to acquire US gaming firm for $4.9bn
• Saudis play the long game with focus on new sports and formats

Niantic Spatial will be funded with $250 million of capital – $200 million from its parent’s balance sheet and $50 million from Scopely. All of the original investors will also continue to be shareholders of Niantic Spatial.

The move follows several tough years for Niantic. After Pokémon Go became one of the successful mobile games, the company struggled to replicate its success and had to lay off employees in 2022 and 2023. It also axed the Harry Potter: Wizards Unite video game in 2022.

For Saudi Arabia, already a growing centre for gaming and home to the Esports World Cup, the deal builds on a plan to invest nearly $38 billion in initiatives related to the industry through its Savvy Games Group.

Savvy Games is a major investor in global video game companies including Nintendo, in which it has a stake of around 7.54 percent after a small cut in its interest last year.