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Snap to set up base in Diriyah’s Jax cultural district

Snapchat has around 20 million active users in the Kingdom

Snap Inc., the parent company of social media app Snapchat, will open an office and a content creator studio in the Jax cultural district in Diriyah, state-run SPA news agency reported.

The company will invest its digital technologies into local cultural programs and events besides supporting the cultural sector in line with the ministry of culture’s plans to promote creative content across 16 cultural sub-sectors.

Jax district is a creative hub housing galleries, studios, and capabilities that incubate art and artists.

Snapchat has around 20 million active users in the Kingdom, the statement said.

In October, Saudi Arabia’s Ministry of Investment (Misa) said that 70 international companies were issued licenses to relocate their regional headquarters to Riyadh as part of a major push to attract more overseas investment.

The ministry partnered with 25 public agencies to help attract new firms to Riyadh through its regional headquarter program.