Opinion Media & Advertising Ad agency mergers show industry model in flux Merging brands is seen as the way to service clients in an era of digital specialisation November 7, 2023
Opinion Media & Advertising Advertisers, don’t forget the Gen X factor Gen X is responsible for 27% of global spending and its earnings are growing October 10, 2023
Opinion Media & Advertising Mena brands see green values as good business The advertising industry is taking its clients’ climate concerns seriously September 12, 2023
Opinion Tech How augmented reality could boost your bottom line Marketers must leverage the region’s love of Snapchat and alternative realities August 10, 2023
Opinion Media & Advertising Marketers are grappling with AI’s role in advertising Artificial intelligence relies on data but the data has to be valuable July 14, 2023
Opinion Media & Advertising Mena’s podcast gap: Music to investors’ ears or a bum note? The region has potential but advertisers will keep a close eye on the data June 19, 2023
Opinion Media & Advertising Region’s advertisers shoot for ‘Oscars’ in Cannes The Dubai Lynx Awards points to a promising showing in the Côte d’Azur April 12, 2023
